How Is Social Media Driving Revenue? [INFOGRAPHIC]

Did you know that the likelihood of a consumer making a purchase increases when the user has a social connection with a brand or its products?

We’re talking big numbers here, too – a wide variety of social activities (such as sharing and recommendations) drive sales, and fans of brands are 51 percent more likely to buy than non-fans.

Moreover, with customers spending more than one fifth (22 percent) of all time online on social channels such as Facebook, Twitter and Pinterest, the question is no longer whether you should be using social media to market your business. No. The question now, is: should you be doing more? And could you be doing it better?

This infographic from Social Annex takes a closer look at how social media is driving revenue.

(Source: Social Annex. Social media image via Shutterstock.)