Social reader apps grow as Facebook tests larger 'trending articles' display
A number of news apps are experiencing new growth or a resurgence in monthly active users likely attributable to tests Facebook is conducting in News Feed.
As we’ve seen earlier this year, tweaks in Facebook’s algorithms or changes in design can have a major impact on how many users visit certain apps. Lately, we’ve seen a larger version of the “trending articles” module that suggests news stories based on their popularity among other Facebook users.
The social network has experimented with several different layouts for this feature, including one recently that showed only one article at a time.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in