Social Offers Come to Adknowledge's Advertising Bidding Service
In a move that Adknowledge has long been planning — especially since it bought Super Rewards this summer — the advertising technology company announced yesterday that it is letting advertisers bid to run offers within its offer walls on applications on Facebook, MySpace, and other sites.
Super Rewards and other offer providers have built their businesses on taking lead-focused advertising from ad networks and running them inside of social networks; until recently, many offer companies also ran scammy ads from ad networks within their offer walls, although the industry has clamped down on the practice.
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