It’s official: Social networking is mainstream. What used to be the realm of teens and college students has matured, and is now a part of even the lives of senior citizens. While millennials still lead in social network use, more than half of those over 65 use social media, according to a BI Intelligence report.
SocialTimes got an exclusive look at the report, which shows that all of the major social platforms are aging: Facebook, Twitter, LinkedIn, Pinterest and Google+ see more users in their late 20s and early 30s than those who are 16- to -24-years-old.
While messaging apps like Snapchat skew extremely young, only a quarter of messaging-app users are in the 15- to 24-year-old age group.
Besides the closing of the age gap, the gender gap is also closing amongst social media users. At this time last year, women were nine percent more likely to use social sites. Now, women are only four percent more likely to be on social networks.
However, women still remain 10 percent more likely to use Facebook, which is still holding strong as the most dominant platform. While the data on teen usage of Facebook is a bit mixed, Facebook is still popular among younger demographics, according to the report: “Even among teens and millennials, Facebook remains securely the top social network.”