Social Network Usage Continues to Grow, But Facebook Draws Fewer Visitors

Time spent on social networks nearly doubled on tablets over the past year and time spent overall also grew, but Facebook drew 4 percent fewer unique visitors, according to a Nielsen report.

Desktop users spent an average of 74 minutes a day on social networks in 2012, up from 60 in 2011. Users on smartphones spent just over five minutes using social networks this year, up marginally from 2011. Use on tablets spiked from 23 minutes in 2011 to 41 in 2012.