The Rise Of Social Media Apps [INFOGRAPHIC]

Did you know that the time spent using social media apps on mobile devices grew by an incredible 387 percent between December 2011 and December 2012?

Indeed, use of social media mobile software (such as the official Facebook and Twitter clients) led all types of apps in overall usage growth, beating media/entertainment (+268 percent) and shopping (+247 percent) apps into second and third place respectively.

Overall, consumers spent 132 percent more time using all apps year-on-year.

This infographic takes a closer look at this data and the impact that these apps are making in retail commerce.

(Source: Baynote. Mobile image via Shutterstock.)