Social Media Through the Looking Glass with Microsoft
Microsoft is unveiling social-media aggregator and monitoring tool Looking Glass, which it says connects social-media-monitoring tools with the rest of a marketer’s organization, including customer databases, work orders, customer-service centers and sales information, according to AdAge.com.
The software giant says Looking Glass will collect feeds from Twitter, Facebook, YouTube, Flickr and third-party data sources, with all data connecting into Microsoft platforms such as Outlook and Sharepoint, AdAge.com reported.
Looking Glass is still in the proof-of-concept stage, with the product set to launch to a small group of testers next month, according to AdAge.com.
Microsoft platform-strategy group product marketing manager Jamey Tisdale told AdAge.com:
Social
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