Social Media Success: Kenosha Police Department Makes Christmas Video

The town of Kenosha is the fourth-largest city in Wisconsin, at 96,000 people.

Which makes it all the more remarkable that a low-budget video of the Kenosha police department singing their rendition of “The Twelve Days Of Christmas” has received 75,000 views in one week. That’s more than 3/4 of the population of the entire city.

The video has received over 150 comments on YouTube, most of them positive.

Apparently the video was filmed on the cops’ own dime and when they were off duty, so it’s a feel-good story all around, and a great case study in social media management. The KPD has tons of videos posted covering everything from safety tips to the history of the department to, uh, sausage racing.

With the recent controversy in D.C. about a police detective who apparently brandished his gun after being hit by a snowball it’s wonderful to see a police department that is managing its reputation with grace and a sense of humor.

Without further ado, just watch the video. The guy assigned to Day Five is hysterical.