When Creating Social Media Strategy, Get Customer Input

When developing a social media strategy, it’s easy to get buried in the data. Much of your time is spent in meetings with colleagues, stakeholders, managers and so on.

After all of that, and everyone has signed off, you might start feeling like you’ve hammered out a workable strategy for social media pages and online communities that your customers will find interesting and engaging.

But if you haven’t  asked a real customer what they’d like to see, your strategy is fundamentally flawed.

When you’re busy planning and meeting, it’s easy to gloss over the single most important source of data when developing your strategy: Talking to the customer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in