Social Media Newsfeed: Zynga’s Future | Facebook Incentivizing Rules

Zynga announces partnerships with Tiger Woods, the NFL on mobile games. Facebook launches rules for incentivizing people to like your page. These stories, and more, in today's Morning Social Media Newsfeed.

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zynga-150x150Zynga Partners with Tiger Woods, NFL on New Games (USA Today)
Social games company Zynga is making a play for the sports fan. Zynga announced Thursday that it reached deals with the National Football League and professional golfer Tiger Woods on a series of games for mobile devices. The Wall Street Journal Zynga said it would also launch a category of running games. The company said it has licensed Looney Tunes cartoon characters from Warner Bros. Interactive Entertainment Inc. for its future mobile games, with the first to arrive before the holiday season this year. Orlando Sentinel The announcement of the new games was made during a conference call to discuss quarterly earnings. The results showed declining revenue at Zynga of $153 million, down 34 percent. Net loss was $63 million, compared to a net loss of $16 million the year before. Re/code For the first time, mobile revenue surpassed revenue from Web games on Facebook and Monthly active users on mobile were up 34 percent year over year, likely connected to the launch of Farmville 2: Country Escape on mobile. VentureBeat Zynga now expects annual bookings to be in the range of $695 million to $725 million and adjusted EBITDA to be in the range of $40 million to $60 million. Previously, Zynga expected $770 million to $810 million in bookings and adjusted EBITDA to be $70 million to $80 million.

Facebook Bans Incentivizing Users to Like Pages, Gives Developers Until Nov. 5 to Update Apps (The Next Web)
In addition to releasing Graph API version 2.1, Facebook also announced two important changes to its Platform Policies under games and proper use. Developers have 90 days (until November 5, 2014) to comply with the new rules.

10 Tips for Share-Worthy Infographics [Infographic] (SocialTimes)
Beyond well-crafted content and graphics, there are many things you can do to boost your infographic to ensure it’s read and shared. Simple things like including a number in the title adds structure and tells the reader what to expect in terms of time and information.

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Twitter Lets Advertisers Buy Against Campaign Goals (Adweek)
Twitter has rolled out a new tool for advertisers dubbed objective-based campaigns that let marketers set up, measure and optimize promos. The social site’s new tools let marketers manage their campaigns based on goals like driving either Web traffic, app installs or increasing followers.

U.S. Soccer Legend Landon Donovan Announces Retirement via Facebook Post (AllFacebook)
Los Angeles Galaxy and Team USA soccer legend Landon Donovan used a Facebook post Thursday to announce his retirement at the conclusion of the Major League Soccer season. Donovan, who was left off the U.S. roster for 2014 FIFA World Cup Brazil, wrote, in part: “After careful deliberation and after many conversations with those closest to me, I have decided that this will be my last season as a professional soccer player.”

Timeline of China’s Social Media Crackdowns (The Wall Street Journal)
After years of focusing its crackdowns on microblog services like Sina’s Weibo, China has turned its attention to messaging apps like Tencent’s WeChat. The government issued restrictions on messaging services this week.

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Seevibes Brand Affinity Index Connects Marketers with Social TV Audiences (LostRemote)
Seevibes, a leading social TV analytics company in Canada, recently released a white paper showing the connection between consumers, advertisers and brands. The study measured 1,200 TV shows and 600 brands in Canada.

Facebook Buys Security Firm PrivateCore (Mashable)
Facebook is hoping its latest acquisition will help protect users from malware and other security threats. The company announced Thursday it was acquiring PrivateCore, a security startup that focuses on securing remote servers.

Are You Suffering from ‘Twitter Psychosis’? (AllTwitter)
If you’ve suspected that your hours upon hours of staring at your timeline might be bad for you, you’re about to be vindicated: There’s a new psychological disorder on the books, and it’s apparently caused by too much Twitter. As The Daily Dot reports, several doctors have come to the conclusion that using social media could “aggravate or even induce psychotic symptoms” in individuals susceptible to such things.

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