Social Media Newsfeed: Zynga Testing Bitcoins | Tweet in Advertising

Zynga is accepting Bitcoin payments for some of its games. CBS is testing Twitter's rules by placing a tweet in a New York Times ad. These stories, and more, in today's Morning Social Media Newsfeed.

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zynga-150x150Zynga Links Up with BitPay for a Bitcoin Payment Test in FarmVille 2, CityVille and Other Web Games (TechCrunch)
Gaming giant Zynga has started to accept the cryptocurrency as a payment option for those buying tokens for virtual goods on the web versions of FarmVille 2, CastleVille, ChefVille, CoasterVille, Hidden Chronicles, Hidden Shadows and CityVille. It makes Zynga the first major gaming company to accept Bitcoin. CNET “In response to Bitcoin’s rise in popularity around the world, Zynga, with help from BitPay, is testing expanded payment options for players to make in-game purchases using Bitcoin,” the company said in its post. “We look forward to hearing from our players about the Bitcoin test so we can continue in our efforts to provide the best possible gaming experience.” The Verge Zynga has for years offered the ability for players to buy in-game assets and upgrades using their credit cards and PayPal, as well as Facebook local currency, but Zynga admits that Bitcoin has now become too big for it ignore. It’s unclear for now just how long the test will last, much less whether Zynga will expand Bitcoin payments to other games. CoinDesk It might also be worth mentioning that Union Square Ventures and Andreessen Horowitz, who contributed to Zynga’s Series A and B funding rounds in 2008-09, also both have a stake in Bitcoin payment processor and wallet service Coinbase. Zynga’s revenue comes in two forms: direct payments in games and revenue from partners. Direct payments are made inside games to buy assets that can help players to compete. Bloomberg Businessweek The price of Bitcoin surpassed $1,000 again on the Mt.Gox exchange, after Zynga said it would start accepting the virtual currency. Bitcoins surged to about $1,119 on the exchange, one of several markets where they are traded for dollars, euros and other currencies.

CBS Tests Twitter Rules By Placing Film Critic’s Tweet in an Ad (ReadWrite)
On Saturday, the print edition of The New York Times carried a full-page ad for the movie Inside Llewyn Davis with a single tweet by A.O. Scott, a film critic for the newspaper. While he tweeted the words of praise for the film’s soundtrack, the version of the tweet quoted by the movie’s studio, CBS Films, while mocked up to look like a real tweet, actually omitted his first sentence, which mentioned competing movies The Wolf of Wall Street and American Hustle.

How Your Social Media Profile Could Cost You Your Next Job (SocialTimes)
A recent study by Carnegie Mellon University analyzed the impact of online information on U.S. firms’ hiring behavior. The researchers manipulated candidates’ personal information on social media networks, information that is protected under federal or state laws, and the kind that is risky for employers to inquire about during interviews but which may be inferred from applicants’ online social media profiles.

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How Twitter Hopes to Live Up to its Spectacular IPO in 2014 (VentureBeat)
Twitter has come a long way in the last seven years, building a community of 230 million monthly users and 2,300 employees, but it has a lot of work ahead of it to prove its long-term viability. Here’s how we see Twitter turning its little bird into a social dragon.

PageData: Green Bay Packers Surge on Facebook on Eve of NFL Playoffs (AllFacebook)
The Denver Broncos, the top seed in the National Football League’s American Football Conference, led the league’s playoff teams in terms of likes gained over the past seven days, but surprisingly finished dead last in people talking about this movement during the same period, seeing its PTAT total drop by 45,766, according to data from sister site PageData. The Green Bay Packers had the most momentum on Facebook heading into the NFL’s postseason, coming in second on the likes list and dominating the list of PTAT gains.