Social Media Newsfeed: Zynga Earnings | Zuckerberg Reaction on Ebola

Zynga reports better-than-expected earnings. Mark Zuckerberg responds to a Facebook comment on Ebola. These stories, and more, in today's Morning Social Media Newsfeed.

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zynga-150x150Zynga’s Q3 Results Beat Estimates, Driven by Mobile Efforts (Re/code)
Zynga reported better-than-expected third-quarter results as the maker of FarmVille set its mobile gaming push in motion with releases such as New Words with Friends. Shares in the San Francisco-based mobile gaming company were up more than 5 percent in after-hours trading on the Nasdaq after ending Thursday’s session up a cent at $2.36. Reuters Expected bookings, an indicator of future revenue, rose 15 percent to $175 million in the third quarter ended Sept. 30, higher than Wall Street estimates. Analysts, on average, had expected bookings to rise to $171.7 million in the third quarter, from $152.11 million in the same period a year earlier. VentureBeat “I am encouraged by the results of the quarter as we navigate through this time of transition,” Zynga chief executive Don Mattrick said in a statement. “Our teams have been working hard over the last year to reshape our business, and we are seeing that work show up in two important areas — our franchise bookings and mobile bookings growth.”

Zuckerberg Has the Perfect Comeback to a Troll Accusing Facebook of Exploiting Ebola (Adweek)
Facebook CEO Mark Zuckerberg Thursday announced his company will partner with Unicef to fight Ebola, and it will bring Internet connectivity to Guinea, Liberia and Sierra Leone to bolster medical efforts. Additionally, he showed how his social site is giving users a way to donate to the cause. And then a Facebook user accused him of using Ebola to market his company.

20 Percent of Americans Share Religious Faith on Social Networks (SocialTimes)
In an average week, 20 percent of U.S. adults will post about their religion on social media, according to a survey by Pew Research. Forty-six percent of respondents reported seeing someone share their faith on social platforms.

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Talkspace Lets You Text Your Problems to a Therapist for Just $25 a Week (The Next Web)
Talkspace is trying to break down three obstacles. Asynchronous chat lets you message your therapist whenever you have time. If you’re frustrated after coming out of a tense work meeting, you can vent in the moment instead of having to wait until your next appointment. Text therapy is also cheaper,

American Express Picks Six Card Members to Take Over Its Instagram Account (AllFacebook)
The Instagram account for American Express will be taken over starting Sunday (Nov. 9), but it’s not a hostile takeover: “Six talented photographers, entrepreneurs and tastemakers,” as the company put it, will bring their talents to @AmericanExpress for a two-week period. American Express said in an email to AllFacebook that this campaign marked the first time card members will share personal images on its Instagram account.

Jasper the Dog Found After Social Media Campaign Goes Viral (BBC)
A dog which went missing on a mountain, sparking a social media campaign by more than 6,000 people to find him, has been rescued. Border Collie Jasper vanished when out for a walk up Scafell Pike in the Lake District with his owner Adam Nolan.

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The Impact of Negative Social Media on Your Business [Infographic] (AllTwitter)
Did you know that 50 percent of employees post about their employers on social media? Sounds good, right? Positive word of mouth, and all that. Unfortunately, 75 percent of exiting employees would not recommend their former places of business, and about one in six openly admit to having shared criticism or negative comments about their employers online.

Zuckerberg Holds Town Hall Q&A With Facebook Users (The Wall Street JOurnal)
Facebook CEO Mark Zuckerberg held a first-of-its-kind town-hall meeting Thursday, fielding questions on a variety of subjects from Facebook users around the world through a live webcast. Participants submitted more than 9,000 questions through Facebook’s website and in person at Facebook headquarters in Menlo Park, Calif. Zuckerberg spoke for an hour, responding to about a dozen questions, not always expansively.

CBS Launches Digital News Network CBSN (LostRemote)
CBS keeps pulling the punches. After announcing a subscription-based streaming service, Thursday it launched an all-digital streaming news network, CBSN. So now you can watch live, anchored news whenever you want, for free.

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