Social Media Newsfeed: YouTube Capture | Social Advertising

New App Optimizes Your iPhone Videos for YouTube (SocialTimes) Monday YouTube announced a new app for iPhone and iPod touch called YouTube Capture that optimizes the camera on your device for shooting and uploading videos to YouTube. YouTube Capture is designed to simplify the process of shooting mobile video and uploading it to YouTube, allowing you to shoot, touch-up, caption and share videos to YouTube, Google+, Facebook and Twitter in just a few clicks.

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YouTubeNew App Optimizes Your iPhone Videos for YouTube (SocialTimes)
Monday YouTube announced a new app for iPhone and iPod touch called YouTube Capture that optimizes the camera on your device for shooting and uploading videos to YouTube. YouTube Capture is designed to simplify the process of shooting mobile video and uploading it to YouTube, allowing you to shoot, touch-up, caption and share videos to YouTube, Google+, Facebook and Twitter in just a few clicks. Mashable You can also add free background music from YouTube. The app also reminds you to rotate your phone to avoid “vertical video syndrome.” VentureBeat The whole experience was designed to be fast and easy. As YouTuber Reed Morse wrote Monday on the company blog, “Even if you minimize the app, the video will keep uploading in the background.” ReadWrite In the official YouTube blog post announcing the app, software engineer Reed Morse wrote that the team is working on making the app available on Android soon. No word on if YouTube will make the app available for BlackBerry or Windows Phone 8. USA Today Google’s foray into the mobile video-shooting arena comes as a heap of video startups battle for the market. Companies such as Viddy, Klip, Vlix, Socialcam, Tout and Vibop all vie for attention.

eMarketer: Sunny Outlook for Mobile, Social Advertising in 2013 (SocialTimes)
The digital marketing research firm eMarketer has substantially revised its previous estimates for mobile advertising spending in 2012 from $2.61 billion to $4 billion, nearly double the 2011 number. The company is also bullish on social marketing, expecting one in 10 total digital ad dollars to go to social networks. AllFacebook The report says: “U.S. mobile ad spending is growing more quickly than previously expected, due in large part to the success of so-called ‘native’ ad formats like Facebook’s mobile news feed ads and Twitter’s promoted products. These products represent a seamless experience across platforms for consumers, which means platform owners are able to successfully earn (or, in some cases, not lose) revenue as consumers continue to increase time spent on mobile devices with smaller screens unsuited to much of the inventory that accounts for the bulk desktop display advertising.” Reuters Search leader Google is expected to remain the top player in the market for the foreseeable future, with revenue reaching $6.33 billion in 2014, eMarketer projected. Google’s mobile ad revenue, will increase roughly 84 percent in 2013 to reach $3.98 billion.

Nielsen and Twitter Team Up to Measure Social TV (PRNewser)
TV ratings monolith Nielsen is joining forces with Twitter, creating a new ratings system that will generate metrics for viewers who comment on TV shows and those people who read or interact with said comments. Twitter and TV are the new peanut butter and jelly, and fans of shows ranging from “premium” dramas like Homeland and Breaking Bad to more populist hits like The Voice and Modern Family know that live-tweeting these programs as they air actually beats watching them later on DVR and skipping the commercials.

Best Free Photo-Sharing Sites and Apps of 2012 (SocialTimes)
Facebook’s acquisition of Instagram was just the beginning of an exciting year for people who love sharing pictures online. We’ve compiled a handful of great sites to help you collect, store, edit, share and discover pictures for free.

Did Instagram Forget its $525 Million Verbal Agreement with Twitter? (AllTwitter)
Everyone was wondering a while back how Twitter could have missed out on snagging Instagram, particularly when Twitter co-founder Jack Dorsey was an Instagram investor. Well, it turns out Twitter did attempt to buy Instagram and may not have been given an opportunity to provide a counteroffer – and that could put Instagram’s CEO, Kevin Systrom, in a bit of hot water.