Social Media Newsfeed: Twitter Offers | In-Tweet Analytics

Twitter is trying Twitter Offers cashback rewards and in-tweet analytics. These stories, and more, in today's Morning Social Media Newsfeed.

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Twitter.Logo_-150x150Twitter Expands its Commerce Lineup with Twitter Offers, Which Link To Your Credit or Debit Card (TechCrunch)
Twitter just announced that it’s testing a new commerce product called Twitter Offers. This announcement’s aimed specifically at businesses advertising on Twitter — through Twitter Offers, those companies will be able to offer cashback rewards in their tweets, and those rewards will tie directly into consumers’ credit and debit cards. Re/code The Twitter user can then redeem the discount simply by paying with the synced card in the retailer’s physical store or online shop. “We see Twitter users sending millions of expression of demand a day,” Nathan Hubbard, Twitter’s head of commerce, said in an interview. In turn, Twitter is focused on introducing tools that can, “where appropriate, turn those conversations into making transactions.” CNBC So let’s say a big brand like JC Penney or a local coffee shop offers 10 percent off in stores or online — consumers can click to add the deal to their credit card. When consumers make a purchase the discount is automatically applied, sending users a Twitter notification that the offer has been redeemed. Business Insider This is the first time Twitter has been able to link in-store purchases directly to Twitter campaigns, and the company hopes it will help their advertising partners more effectively measure ROI. This makes a lot of sense considering over 90 percent of commerce still takes place in physical stores, according to Re/code. Adweek The ability to tweet deals lets brands track the effectiveness of their ad strategies on Twitter. Advertisers can target their campaigns and tailor the messages based on the audience, and then see the outcome once the deals are redeemed in stores.

Twitter Experimenting with In-Tweet Analytics (The Next Web)
In related news, Twitter is now testing showing analytics directly inside your tweets, so you can find out if you’re doing any good. First spotted by The Verge, those included in the experiment see a “view analytics details” button inside tweets on the mobile app. When tapped, you’re shown total impressions, engagement rate and more.

95 Percent of Pinterest Users Made Online Purchases Recently [Infographic] (SocialTimes)
Pinterest is also one of the powerhouses for online window shopping, driving high-value conversions. An infographic from Curalate examines how many people shop on Pinterest, and just how effective an earned media campaign can be.

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Facebook’s AI Team Hires Vladimir Vapnik, Father of the Popular Support Vector Machine Algorithm (VentureBeat)
Facebook’s campaign to grow its artificial intelligence talent pool has announced a new victory. The social networking company’s AI lab Tuesday revealed — in a Facebook post, naturally — its latest high-profile hire: Vladimir Vapnik.

Twitter Finance Chief Accidentally Leaks Company Buy Plans in Direct Message Fail (AllTwitter)
It’s oh-so-easy to accidentally send a public tweet by mistake, as Twitter chief financial officer Anthony Noto just found out when he accidentally leaked what appears to be Twitter’s plan to buy a company. “I still think we should buy them,” Noto openly tweeted.

Conquer Black Friday By Shopping Online (CNET)
Time to prep for CyberFridayMonday. The entire Thanksgiving holiday weekend has become one massive sale season. Amazon launched its Black Friday sales a week early, and retailers are competing by opening stores earlier and promoting more online deals — including free shipping and price matching with Amazon.

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Hotel Offers Free Stays, Discounts Based on Facebook Likes and Friends, Instagram Followers (AllFacebook)
Free hotel stays in exchange for airline miles or credit-card points have been common practice for quite some time, but what about free or discounted hotel stays based on Facebook likes or friends, or followers on Instagram? The Mirror reported that Stockholm luxury hotel Nordic Light Hotel is offering up to seven nights free-of-charge to “high rollers” on Facebook and Instagram.