Social Media Newsfeed: Twitter Lockup Expires | LinkedIn Tailored Ads

Twitter shareholders fly the coop as lockup expires. LinkedIn adds ad targeting based on language. These stories, and more, in today's Morning Social Media Newsfeed.

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Twitter.Logo_-150x150As Lockup Expires, Twitter Holders Fly the Coop (The Wall Street Journal)
Twitter shares tumbled 18 percent in heavy trading Tuesday, wiping out $4 billion of market value, as early investors and employees sold shares at their first opportunity since the social media company’s Nov. 7 debut. The expiration of the six-month “lockup” imposed by the securities firms that sold the Twitter initial public offering freed holders of 83 percent of shares outstanding to sell for the first time. USA Today Baird analyst Colin Sebastian says fears of shareholders selling off combined with growing investor worries over Twitter sent the stock price reeling. “Growth stocks are like falling knives,” said Sebastian. “Sentiment is negative enough on Twitter where even on a day like today, where selling volume is a little bit higher, it just seems to add fuel to the fire.” Reuters Tuesday’s reaction to Twitter’s lockup expiry was in sharp contrast to that of Facebook in late 2012. Facebook shares jumped 13 percent on Nov. 14 that year, when its lockup expiry of roughly 800 million shares did not trigger an immediate wave of insider selling. Bloomberg Businessweek Trading volume was higher than it was on the company’s market debut. Tuesday’s decline leaves Twitter with a market value of $19.2 billion. That compares with the $19 billion Facebook agreed to pay for WhatsApp, a messaging application, in February. CNET While Wall Street appears spooked by Twitter’s inability to increase the pace of user growth, some analysts have said they think that investors simply misunderstood the nature of the social network from the get-go. “The service by its nature addresses a much more narrow audience than the market believed it could,” Hudson Square Partners analyst Daniel Ernst told CNET last week, “and I think the results of the last two quarters have helped underscore our thesis. They’re not a (broad, mainstream service) like Facebook.”

LinkedIn’s 200 Million International Users Will Now See Tailored Ads (Mashable)
Roughly two-thirds of LinkedIn’s 300 million users are outside the United States, and now they’ll be able to read ads in their language. The company on Tuesday announced new targeting filters for advertisers that includes the ability to surface ads based on a user’s preferred language.

Social Media Best Practices for Marketers in 2014 [Infographic] (SocialTimes)
Vocus, a marketing software company, has made this nifty visual guide for marketers on social media, identifying the biggest trends to be aware of. Here are some of the takeaways.

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Why I Just Can’t Quit Facebook (ReadWrite)
Facebook is no longer just a place for friends, but a pervasive and invasive identity manager. The social network wants to be privy to what we do online, and control who gets that information. Facebook may be where my friends hang out, but it isn’t my friend.

Is Your Small or Midsized Business Facebook Fit? (AllFacebook)
In related news, Facebook continued its focus on small and midsized businesses with its launch of a series of five Facebook Fit workshops aimed at fostering growth in those types of businesses. The social network is teaming up with companies that provide services to SMBs — Intuit QuickBooks, LegalZoom, and Square – on the workshops, which will feature tips on finance management, legal services, payment solutions and other relevant topics.

Sprint CEO Responds to T-Mobile Exec’s Twitter Taunt (Re/code)
Even as speculation mounts about a possible marriage of Sprint and T-Mobile, the two chief executives continue to maintain a friendly public rivalry. T-Mobile CEO John Legere took a playful poke at Sprint for dropping the price on its prepaid Boost Mobile plans, tweeting.