Social Media Newsfeed: Twitter Earnings | YouTube Fraudulent Videos

Twitter's CEO says the user experience needs to improve. YouTube to audit for fake video views. These stories, and more, in today's Morning Social Media Newsfeed.

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Twitter.Logo_-150x150Twitter Earnings Report: $243M Revenue, $0.02 Earnings Per Share, 241M Users (184M Mobile) (AllTwitter)
Twitter has reported its first-ever post-IPO earnings and they’ve significantly beaten analyst expectations, with Q4 2013 revenue of almost $243 million, up 116 percent year-on-year, and a positive earnings per share of 2 cents. Analysts had expected a loss of 2 cents per share and $218 million Q4 revenue. Yahoo! News/AP But investors were looking for even more — including faster user growth — and the company’s stock dipped as much as 12 percent in after-hours trading Wednesday. Twitter reported a loss of $511 million, or $1.41 per share, in the October-December quarter. The New York Times In a striking mea culpa, Twitter’s chief executive, Dick Costolo, told investors, “We simply need to make Twitter a better Twitter.” Discussing the results in a call with Wall Street analysts, he said that the company was working on improvements to its web software and mobile apps to make it easier for new users to sign up and current ones to find the most relevant information on topics they care about. USA Today Twitter said in its earnings report that it now sees 75 percent of its advertising revenue from mobile, up from 70 percent in the previous quarter. Shares of Twitter have seen a 47 percent run-up in trading since the company went public Nov. 7. Bloomberg Businessweek To draw an ambiguously useful but completely unavoidable comparison, Facebook added 170 million users in 2013; Twitter added 56 million. It’s not completely clear why we evaluate Twitter’s performance based on Facebook’s recent success, but apparently we must.

YouTube to Wipe Site Clean of ‘Fraudulent’ Video Views (CNET)
YouTube has announced that it is carrying out periodic audits of videos in an effort to rid its site of “fraudulent views.” The video-sharing service said that it believes these audits will only affect a “minuscule fraction” of videos on the site.

Social Media Success Stories: Heinz Five Beanz on Facebook (SocialTimes)
Cultivating and engaging an active community by rewarding them through social media helps brands develop loyal customer bases and run campaigns such as the Heinz Five Beanz Facebook product launch, which reached 11 million people and added 30,000 fans. The Five Beanz product was created to reflect the fact that people’s tastes change as they get older, so the campaign was named “My Grown Up Beanz.”

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Pandora to Ramp Up Native Ads in Connected Cars for 2014 (VentureBeat)
Pandora is planning to add native advertising to connected automobiles where the streaming music service is available, the company said during Wednesday’s Q4 earnings call. The company emphasized that its music service is now available in nine of the top 10 leading auto makers’ vehicles.

ADL to Facebook: Remove Jewish Ritual Murder Page (AllFacebook)
Facebook once again found itself in the “damned if you do, damned if you don’t” conundrum caused by controversial subject matter, being pressured to remove a page, in this case by the Anti-Defamation League, and winding up in the unenviable position of having to decide whether to censor its users. The page in question is titled Jewish Ritual Murder, and CNET pointed out that the last post on the page was from April 2012, and that it only has 273 likes.

Twitter Helping Advertisers Shine (LostRemote)
A new Twitter study finds that leveraging Twitter is giving advertisers more bang for their buck. Overall, TV ads with hashtags resulted in 42 percent more tweets about the ads than commercials without hashtags.