Social Media Newsfeed: Twitter Earnings | Chipotle Haikus

Number of Twitter monthly active users up slightly. Chipotle has people writing haiku poems in latest social contest. These stories, and more, in today's Morning Social Media Newsfeed.

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Twitter Q4 Earnings: 288 Million Monthly Active Users, $479 Million Revenue, $0.12 EPS (SocialTimes)
Twitter’s fourth-quarter earnings for 2014 are out, and the all-important monthly active users number is, once again, soft. Twitter reported 288 million MAUs for Q4 2014, up just 4 million on Q3’s 284 million, which was well below analyst expectations (which ranged between 287 to 292 million MAUs for the period). The Wall Street Journal Still, investors sent Twitter’s shares up nearly 10 percent, or $4.04, to $45.30 in after-hours trading in part because Twitter executives suggested that the meager growth should be a blip. The shares had fallen about 15 percent since the last earnings. USA Today
On Wednesday word leaked that Twitter had struck a deal to have tweets shown in Google search results. And Twitter has shown time and again that it has no trouble making money. In fact, Twitter has doubled revenue every quarter. The New York Times The earnings report held some good news for the eight-year-old micromessaging service, which since its initial public offering in 2013 has been playing defense against shareholders who expect blockbuster results akin to Facebook, a far larger social media service. Twitter said it had revenue of $479 million in the fourth quarter, up 97 percent compared with $243 million a year ago, and easily surpassing analyst expectations of $453 million. CNBC Twitter CEO Dick Costolo has taken some heat for his management over the past several months, with some analysts predicting that his tenure may soon be up at the company. Still, Twitter has attempted to innovate on several fronts.

Chipotle is Asking Fans to Write Haikus, and Some of Them Are Truly Impressive (Chipotle)
Chipotle has come up with a pretty clever way to get people to express their deep love for burritos. Chipotle is running a social media campaign asking people to post a haiku on Twitter or the brand’s Facebook page for the chance to win prizes. The Top 20 poems with the most Likes and retweets will win a dinner for two.

The Facebook Page That Posts the Same Picture Every Day (MIT Technology Review)
On the Italian language version of Facebook, a curious page came into existence in latter half of 2014. This page is devoted to Toto Cutugno, an Italian singer and song-writer who is famous in the part of the world. Every day, the owner of this page posts a picture of Cutugno, indeed, the same picture every day.

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Tumblr Now Lets You Filter Post Archives By Content Type (The Next Web)
Finding that old post you once saw on Tumblr can be difficult if you don’t remember when it was published. You’ll have a bit of an easier time now – the platform has been updated with a search filter to show you only certain types of entries.

Nielsen and Twitter Promote New Metric for Entertainment Marketers: Tweets Per Impression (LostRemote)
First reported by Variety, Nielsen Social has begun to approach TV networks with a new metric (not included in the current Nielsen Twitter TV Ratings): tweets per impression. Erika Faust, vice president of client services at Nielsen Social, teased “TPI” Wednesday at the Media Insights and Engagement conference. “We’re going to spend a lot more time focusing on this category,” she said, noting the metric is still early in development. “Advertisers now want to start looking at this.”

LinkedIn Beats Earnings Estimates as More Employers Seek Talent (Re/code)
Wall Street was expecting a big fourth quarter from LinkedIn, and the company delivered. The professional networking company reported a profit of 61 cents per share on $643 million in revenue, above analyst estimates of 53 cents per share on nearly $617 million in revenue. The stock went up 6.2 percent in after-hours trading.