Social Media Newsfeed: Twitter Age Screening | Best Buy’s Black Friday Campaign

Twitter adds age screening for alcohol brands. Best Buy launches a risky Vine campaign for Black Friday. These stories, and more, in today's Morning Social Media Newsfeed.

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Twitter Integrates Age-Screening and Removes DM System for Following Alcohol Brands on Web, Android, and iOS (The Next Web)
Twitter Monday announced it has simplified the experience of following alcohol brands on its service, across Web, Android and iOS apps. The improvement integrates a new age-screening experience on the social network, letting alcohol brands safely grow their of-age network of followers. VentureBeat Twitter does a little counting on its fingers and compares to the legal drinking age of the country you say you’re from, and if it all checks out, Twitter will let you follow the account. Because, of course, no-one lies online. TechCrunch The previous method, which was instituted last June, involved following the brand, receiving a DM that took you to another page, asking for your age and then kicking you back and allowing you to follow. The new process creates an in-app flow that uses the standard iOS date picker to tap in your date of birth and then allows an immediate follow. Wired In related news, Wired sat down with Christopher Fry, Twitter’s 43-year-old senior vice president of engineering, to talk about how Twitter will continue to grow, what keeps him up at night and to find out whatever happened to the Fail Whale. ABC News Also, LeAnn Rimes got into a Twitter flap with her ex-husband Dean Sheremet after a fan referred to him as a “gay dude.” It all started Sunday, when a Twitter follower with the handle Da Giggle Factory posted a flashback photo of the singer with the caption, “Remember the good old days when @leannrimes was just a chubby country bumpkin married to a gay dude?”

Best Buy’s Risky Black Friday Twitter Campaign (AllThingsD)
Best Buy is apparently extra-confident in the crowd-control processes it has in place. So confident, in fact, that the electronics retailer has purchased Twitter ads asking shoppers to create Vine videos while waiting in line on the big shopping day.

Q&A: BuzzFeed’s Sheera Frenkel on the Importance of Social Media in the Middle East (SocialTimes)
Journalist Sheera Frenkel recently joined social news site BuzzFeed as Middle East correspondent. She previously worked at The Times of London, NPR and McClatchy Newspapers. SocialTimes recently caught up with Frenkel to discuss her new job, what it’s like working for BuzzFeed compared to other media outlets, how she uses social media and digital tools in the field, and more.

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A Ford Car is Tweeting in Sweden (Adweek)
Ford is taking the idea of the “Internet of Things” and giving it a social twist over in Sweden. The car maker has parked a Ford Kuga Titanium X — a low-emission, diesel-powered vehicle — right outside of Stockholm Central Station, where the car is rigged with sensor technology that captures what onlookers are doing before tweeting an interpretation about their activity on Twitter.

How Bravo’s ‘Real Housewives’ Reality Franchise is Using Facebook’s Keyword Insights API (AllFacebook)
Cable network Bravo airs “social editions” of installments of its “Real Housewives” reality franchise, and the repeat episodes taps Facebook’s keyword insights application programming interface, which the social network released in September. It determines what Facebook users watching the shows are talking about and incorporates that content into comments and tweets from the shows’ stars during the social episodes, Variety reported.

Disqus’ Daniel Ha: Writing the Future of Comments (ReadWrite)
Whether you know it or not, you’ve probably used Disqus. (If you’ve ever commented on a ReadWrite story, you’ve definitely used it. It’s the system we use here on our site.) According to Daniel Ha, 27, his company handles an intense load from 3 million websites, 200 million commenters and 1.2 billion unique visitors.