Social Media Newsfeed: Twitter Ads | Class Action Lawsuit Vs. Facebook
Twitter ads are being seen by fewer people. Privacy activist in Europe files class-action lawsuit against Facebook. These stories, and more, in today's Morning Social Media Newsfeed.
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Twitter’s User Problem: Fastest Gains are People That Don’t See Ads (The Wall Street Journal)
Twitter last week reported that its second-quarter revenue more than doubled, and growth in the number of people using its service is rebounding, a positive sign for investors who feared Twitter’s popularity had peaked. But buried in legalese in an online presentation accompanying Twitter’s earnings report is a number that reveals an unsettling trend: The share of users who never see advertisements on Twitter is accelerating, while growth of those who do see ads is shrinking.
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