Social Media Newsfeed: Twitter Adds Muting Feature | Facebook Self Esteem

Twitter adds a muting feature. A study finds being ignored on Facebook can lower your self esteem. These stories, and more, in today's Morning Social Media Newsfeed.

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Twitter.Logo_-150x150Twitter Rolls Out a Way to Mute Your Chatty Friends (Re/code)
Twitter on Monday introduced a muting feature, which keeps you from seeing any Twitter activity from the person you’ve muted. Think of it as a nice way of avoiding the stuff you aren’t interested in, without dropping a friend entirely. AllTwitter In the same way you can turn on device notifications so you never miss a tweet from your favorite users, you can now mute users you’d like to hear from less. Muting a user on Twitter means their tweets and retweets will no longer be visible in your home timeline, and you will no longer receive push or SMS notifications from that user. CNET Once it’s active for your account, you can access it by viewing a user’s profile, tapping on the settings gear and selecting Mute. The other method can be accessed by long-pressing on a tweet and selecting Mute from the list of options. The Wall Street Journal/Digits This can be a convenient way to temporarily muffle people who, for example, are live tweeting an event or opining on a topic that you don’t much care about. Muting can be reversed at any time, and unlike a “block,” people won’t know when they’ve been muted. The Washington Post The changes come amid a broader push to make over the site as Twitter looks to broaden its appeal as a communication tool. The network, which has seen its growth slow dramatically, is investing a lot of effort in making the site more accessible and easy to use.

Study Finds Being Ignored on Facebook May Lower Self Esteem (The New York Times/Bits Blog)
Social media promises to make people feel better about their lives and promotes the ability to connect with others and share wonderful moments. Yet according to a new psychology report, when people are ignored on social sites, the rejection can have adverse affects.

10 Fundamentals of Creative Strategy on YouTube (SocialTimes)
In the Creator Playbook for Brands, Google translates the “tools and know-how developed by a generation of YouTube content creators to help brands develop ads that will resonate with 21st century consumers.” The guide is comprehensive and easy to follow.

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Instagram Ads are Getting Instant Recall (Adweek)
Instagram ads, just six months old and limited to a select group of 15 brands, are already showing promising results, according to exclusive data given to Adweek by the social photo-sharing site. Internal performance figures on ad partners Taco Bell, Ben & Jerry’s and Hollister provide a peek under the hood of how this platform will fare when it goes wide in late spring.

Facebook Yanks Poke, Camera From App Store (AllFacebook)
Facebook has made its focus on producing stand-alone applications more than clear in recent weeks, but two of its pre-Facebook Creative Labs efforts, Poke and Camera, are now history, as the social network has removed them from the iTunes App Store. The Verge was the first to report on the removal of Poke and Camera from the App Store last week, and a Facebook spokesperson confirmed the moves to The Verge, providing no further details.

Guy Kawasaki: ‘If You’re Using Social Media Right, You Will Piss Some People Off’ (Business Insider)
Entrepreneur and popular author Guy Kawasaki is a master at drumming up interest, whether it’s for a brand or himself. We spoke with him about how he’s grown his own social media following (amassing 1.4 million Twitter followers), best practices for small businesses, and the common mistakes companies make.