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Twitter Opens its Self-Serve Advertising Platform to All U.S. Users (SocialTimes) Twitter will open its advertising platform to all users in the United States, the company announced on Tuesday. The self-serve advertising suite allows account administrators to run their own campaigns by promoting their accounts or individual Tweets to specific groups within the social network, and to track the results through Twitter analytics.

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TwitterTwitter Opens its Self-Serve Advertising Platform to All U.S. Users (SocialTimes)
Twitter will open its advertising platform to all users in the United States, the company announced on Tuesday. The self-serve advertising suite allows account administrators to run their own campaigns by promoting their accounts or individual tweets to specific groups within the social network, and to track the results through Twitter analytics. CNET The microblogging company has allowed organizations to pay for promoted tweets and promoted accounts since last March, but it was on an invite-only basis. “Business has been on Twitter since Day 1,” Kevin Weil, Twitter senior director of product for revenue, said at TechCrunch Disrupt. “We’re very excited everyone will be able to leverage Twitter advertising.” Adweek Since Twitter’s ad platform operates on an auction-based model a la Google’s AdWords — and since the laws of supply and demand dictate that if demand increases but supply hold steady, then price increases — Twitter’s ad rates should trend upward. While self-service advertisers can take advantage of Twitter’s bevy of targeting options — targeting by interest, keyword, device, gender and geolocation — the location-targeting capabilities may leave some local marketers wanting. AllTwitter In other Twitter news, in a memo sent to news organizations, Twitter has urged all reporters and media firms to work harder to keep their accounts secure, following the hacking of the AP’s Twitter account last week. The document partially reads: “These incidents appear to be spear phishing attacks that target your corporate email. Promoting individual awareness of these attacks within your organization and following the security guidelines … is vital to preventing abuse of your Twitter accounts.” Bloomberg Following a move by the U.S. Securities and Exchange Commission to allow companies to share market-sensitive news via social media, the AP breach threatens Twitter CEO Dick Costolo’s ability to establish Twitter as a trusted source of information ahead of a possible initial public offering. The false information from the AP account, which said there were explosions at the White House and President Barack Obama had been injured, came after repeated attempts by hackers to access to AP reporters’ passwords, the news agency said.

Google to Integrate App Activities into Search (CNET)
Google plans to integrate information on app activities into its Search page, giving users insight into what peers are doing and linking Google+ more closely with Google’s other offerings. Seth Sternberg, product management director for Google+, and Ardan Arac, a product manager at Google, said the company will now integrate information it has culled from apps with the company’s flagship search site. Mashable “Searching for Fandango, for example, will show the top movies among Google users. And when you click on a movie, you’ll go directly to its page on Fandango,” Google said in a statement. It will be rolling out the feature to Search in desktop — not mobile yet — in the next few weeks. TechCrunch The launch apps are music and movie ones, which lend themselves to lists of top content based on listens and ratings. Google is rolling this out in the next few weeks for Fandango, SoundCloud, Deezer, Flixster, Slacker Radio, Songza and TuneIn.

Stalked on LinkedIn: Victim is Not Alone in Her Fight to Block Abusive Members (SocialTimes)
Anna Rihtar quit her job after her boss allegedly sexually assaulted her, but her struggle to rebuild her career was just beginning. Shortly after she left the office for good, Rihtar’s boss started stalking her on social media. After speaking with LinkedIn, SocialTimes got a tip that a few LinkedIn engineers who agree that a blocking feature is needed may already be working on it.