Social Media Newsfeed: Tony Awards and Social Media | Facebook Event for Sociologists

Social media reaction to the Tony Awards. Facebook to hold in-person event for sociologists. These stories, and more, in today's Morning Social Media Newsfeed.

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TheTonyAwardsTony Awards: Full Winners List (Mashable)
A teary-eyed Audra McDonald accepted her record-breaking sixth Tony Award — the most of any actor ever — on Sunday night for her role as Billie Holiday in Lady Day at Emerson’s Bar & Grill. The history-making moment was among the many highlights inside New York’s Radio City Music Hall, broadcasted live on CBS. CBS News The awards show got off to a hoppin’ start with Hugh Jackman. The evening’s host entered Radio City Music Hall hopping his way from the city streets, down the aisles and then backstage where he proceeded to meet the cast members from many of today’s biggest Broadway shows. USA Today As widely predicted, Neil Patrick Harris earned the Tony for performance by a leading actor in a musical, for his spellbinding portrait of an East German transgender rocker in Hedwig and the Angry Inch, also named best revival of a musical; and Bryan Cranston took the prize for leading actor in a play for his portrayal of LBJ in All The Way, which won best play. (A Gentleman’s Guide to Love and Murder, the production that entered with the most nominations, took best musical.) Twitter Randi Zuckerberg, sister of Facebook CEO Mark Zuckerberg who was wearing Google Glass backstage, shared lots of photos from the Tonys on Twitter. One of her tweets, which includes a photo, reads: “Tina Fey looking very statuesque backstage @TheTonyAwards #TonyAwards.” Another: “Jennifer Hudson is all glammed out and in the house for her @TheTonyAwards performance with Finding Neverland. Twitter Jordan Roth, president of Jujamcyn Theaters in New York City and CEO/founder of Culturalist, a social network focused on Top 10 lists, was also busy live-tweeting before and during the Tonys. Some of his tweets include: “Red Carpet Realness! #TonyAwards” (with a photo of a huge group of photographers from the media), as well as “Standing ovation for Isabelle Stevenson Award Winner @Rosie O’Donnell! #TonyAwards.”

Exclusive: Facebook Plans Event to Recruit Sociologists (VentureBeat)
VentureBeat has learned that Facebook is to hold an academics-only conference in advance of the American Sociological Association 2014 Annual Meeting this August in San Francisco. According to the company’s event description, the pre-conference focuses on “techniques related to data collection with the advent of social media and increased interconnectivity across the world.”

Why You Should Stop Writing Like a Marketer (SocialTimes)
Marketing jargon takes away from interesting “content” — form trumps function. So strip out tired words and the hard-sell tone of your messages (or be sure your PR account executive does).

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Facebook Takes on Twitter and TV in World Cup Marketing Battle (Financial Times)
Facebook is hoping the World Cup will win it the upper hand in live events marketing, as it takes on Twitter and even the TV networks by claiming it can reach 500 million football fans. The social network is touting its user base as the “biggest stadium in the world” – a global audience for advertisers to target during the football tournament which begins this week.

Facebook Content with Hashtags Added to Google Search Results? (AllFacebook)
Google appears to have incorporated Facebook hashtags into its search results when its users Reader Maria Peagler, founder of, shared a screenshot, in which a search for #hairstyle brought up the option to search for Facebook and Twitter content with that hashtag.

Why Pay for Creative When Selfies Will Do? (Adweek)
Long considered a staple in building consumer trust, social and mobile user-generated campaigns are now putting creative twists on offline marketing tactics that seek to win over fickle millennials. One such marketer taking the user-generated experience to new levels is Coca-Cola, which this week will unveil its largest World Cup digital activation with a 3,015-square-meter nylon flag comprised of 219,000 photos collected via Facebook, Twitter and Instagram from 207 countries.

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