Social Media Newsfeed: Reddit Shuffle | Facebook Privacy, Advertising

Reddit CEO steps down, co-founder returns as executive chairman. Facebook announces new Privacy Basics portal, advertising viewing controls. These stories, and more, in today's Morning Social Media Newsfeed.

[emailonly]{{{ sbox300x250 }}}[/emailonly]

 Click here to receive the Morning Social Media Newsfeed via email.

Reddit150x150logoReddit CEO Resigns Over Office Plan Disagreement (SocialTimes)
Reddit CEO Yishan Wong has resigned from his position as the site seeks “grow up,” reports Mike Isaac at The New York Times. Ellen Pao, the company’s head of strategic partnerships, will serve as interim CEO as the site looks for a replacement. Mashable According to a blog post from Sam Altman, the lead investor in the company’s most recent round of funding, “The reason was a disagreement with the board about a new office (location and amount of money to spend on a lease). To be clear, though, we didn’t ask or suggest that he resign — he decided to when we didn’t approve the new office plan.” The Wall Street Journal In his place, the company’s chief operating officer, Ellen Pao, a former partner at Kleiner Perkins Caufield & Byers, will act as interim CEO. Reddit’s co-founder Alexis Ohanian will return as executive chairman, and another executive, Dan McComas will become senior vice president of product. TIME For Ohanian, part of the draw of returning to Reddit, which he calls “this baby I’ve watched grow for the last 10 years,” is getting its house in order after months of negative press. Aside from personnel issues, Reddit received heavy criticism over its initial reluctance to police a sub-community dedicated to sharing nude photographs of celebrities — some of them minors — that were obtained by hackers targeting users of Apple’s iCloud cloud storage system.

Facebook Introduces Privacy Basics, Updates Privacy Policy, Expands Advertising Controls (AllFacebook)
Facebook Thursday announced a host of new features aimed at enabling its users to better understand the social network’s privacy settings, as well as to control the types of ads they see, and the company is also updating its privacy policy to provide more clarity on how it collects and uses location information. Chief privacy officer Erin Egan introduced Facebook’s new Privacy Basics portal in a Newsroom post.

Retargeting is ‘Where the Puck is Going’ in Mobile Advertising (VentureBeat)
Mobile marketers are spending a lot more time these days thinking about retargeting mobile users with mobile ads. The goal is to get people who have already downloaded their app to come back and use it regularly.

[emailonly]{{{ jodslot01 }}}[/emailonly]

Patriots Accidentally Tweet Shocking Racist Slur After Campaign to Win Million Followers Backfires in Spectacular Fashion (Daily Mail)
To celebrate reaching a million followers on Twitter, the New England Patriots’ social media team decided to start an online campaign. They asked fans to retweet their message marking the milestone, and in return their name would be put on the back of a “digital custom jersey.” However the plan backfired, and they ended up sharing a nasty racial slur.

Twitter Generated 10x More Visitors After Focusing on #SEO (AllTwitter)
Twitter’s director of product management Trevor O’Brien noted that a change made by the firm so that Google and Bing had an easier time accessing 50,000 popular hashtag pages increased the number of logged-out users coming to Twitter from 7.5 million per month to 75 million per month. That’s 10 times as many new visitors.

Twitter Given Junk Credit Rating (The Guardian)
Standard & Poor’s Ratings has assigned Twitter a junk-grade rating while also describing it as having strong growth prospects. The ratings agency gave the San Francisco-based social networking company a BB- corporate credit rating, which places it firmly in the middle of junk-grade territory.

[emailonly]{{{ sbox01 }}}[/emailonly]

Craftsy, an E-Learning Site for Makers, Raises $50 Million (The New York Times/Bits Blog)
Craftsy is something of a hybrid of YouTube and Etsy, a platform for people who want to dive deeper into the world of arts and crafts mastery via online video courses. Users who come to Craftsy search for their particular area of interest and pay to watch experts teach tutorials on the subject.

Paper Magazine Attempts to Break the Internet, But Al Roker Actually Succeeds (LostRemote)
It turns out that Al Roker is attempting to break the Guinness World Record for the longest uninterrupted live weather report. The record is 34 hours.

Social Media Class Giving Wright State University Students an Edge (Dayton Daily News)
different social media websites is proving to be a popular and productive addition to the courses at Wright State University. Social Media and Personal Branding, offered to juniors and seniors, is helping students land internships and jobs, as well as understand the importance of their online persona.
[emailonly]{{{ sbox02 }}}[/emailonly]