Social Media Newsfeed: Presidential Debate | Promoted Posts | Estée Lauder

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TwitterPresidential Debate Results: Twitter Record Set (Politico)
The presidential debate Wednesday night in Denver between President Barack Obama and GOP presidential nominee Mitt Romney set a new Twitter record. The social network’s government and political team tweeted the news: “Tonight’s debate was the most tweeted about event in US political history, topping the numbers from the RNC and DNC.” The Next Web Twitter has revealed that 10.3 million tweets were sent out over the course of the 90-minute debate, with the peak coming around 9:53 p.m. Though Obama set a new record of his own last month by achieving 52,757 tweets per minute during his speech at the Democratic National Convention, Wednesday’s debate still generated more tweets than the DNC. AP Twitter said that shortly after Romney’s remarks — “I like PBS, I love Big Bird” — users were posting 17,000 tweets per minute mentioning Big Bird. Viewers commenting online quickly turned on the performance of moderator Jim Lehrer, lambasting him as too lenient on the candidates, which went trending as Poor Jim. TechCrunch What Twitter has done is remove the political trends and influence out of the hands of journalists and into the hands of regular folks. You don’t need a blog to be passionate and informative, you don’t have to be someone “special” with publishing rights at a big important publication to make a difference. Mashable In case you missed the debate, here is a basic recap of what happened in GIF form. Some of this narrative was actually exaggerated, but since you’ll need to check out the archived livestream or find another way online, you might as well get the spiced up version. Lost Remote Trying to watch a debate while tracking fact-checking is exhausting. I imagine many Americans preferred seeing their friends’ witty reactions on Twitter or live-GIFs over on Tumblr.

Facebook Launches Test of Promoted Posts for U.S. Users With Fewer Than 5K Friends/Subscribers (AllFacebook)
What can $7 buy these days? If you’re a Facebook user in the United States with fewer than 5,000 friends and subscribers, $7 can buy you a promoted post, as the social network officially announced the launch of a test of the feature on Wednesday. Mashable Businesses are already able to promote their posts and get updates in front of more eyes for a fee, but personal updates still reach only limited amount of friends on the site. Investing in a promoted post will increase the chance of someone seeing your post at the top of their news feed, the company said. TechCrunch Unpromoted posts are typically only seen by 12 to 16 percent of your friends. After you promote a post, it will be marked “Sponsored,” and you can check to see how many more people saw it because you paid.

The Pink Ribbon Goes Digital for Breast Cancer Awareness Month [Video] (SocialTimes)
Estée Lauder is raising awareness and money for breast cancer research through the use of social media sites and live events in cities all over the world. In this mediabistro video, model and actress Elizabeth Hurley, Estée Lauder executive chairman William P. Lauder, and Maureen Case, president of specialty brands Bobbi Brown, La Mer, and Joe Malone, share their stories of courage, inspiring milestones, and memories of Evelyn Lauder, who passed away in 2011.

In a Space First, Mars Rover ‘Checks in’ on Foursquare (USA Today)
Going where no mobile app has gone before, the Mars Curiosity rover Wednesday “checked in” with earthlings linked to foursquare, an interplanetary first, NASA says. “One check-in closer to being Mayor of Mars!” the braggadocio robot declared from Gale Crater, offering up a shadowy Red Planet portrait. On Twitter, too.