Social Media Newsfeed: Pinterest’s Value | Facebook Video Ads

Pinterest raises $200 million funding round. Unilever signs on as Facebook video ad client. These stories, and more, in today's Morning Social Media Newsfeed.

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PinterestlogoPinterest is Valued at $5 Billion (The Wall Street Journal)
Pinterest still makes little revenue, yet the scrapbooking site’s value is soaring in the eyes of venture capitalists. The company said Thursday it raised a $200 million investment that values it at $5 billion, making Pinterest one of the most valuable venture-capital backed startups in the world. CNET News of the new round of funding, which was first reported by ReadWrite, comes just eight months after the company announced a massive $225 million funding round last October that gave it a $3.8 billion valuation. The Series F primary funding round brings the four-year-old social sharing company’s total funding to $764 million to date. ReadWrite This frequent fundraising will likely raise eyebrows, given concerns over sky-high valuations for private Internet companies. But the San Francisco-based startup plays a unique role in a trend we call the Visual Web — the shift of Web consumption, creation and commerce from text to images. And it faces a very well-funded competitor in Google. Forbes Pinterest has crossed a major threshold — a couple, actually. This week, it introduced paid advertising, in the form of Promoted Pins, to users’ search and category feeds for the first time. Pinterest has also quietly overtaken Twitter as a social destination for American women, with more than 30 million of them active monthly. GigaOM A spokesperson for Pinterest confirmed that participating firms included Andreessen as well as SV Angel, Bessemer Venture Partners, Fidelity, FirstMark Capital and Valiant Capital Partners. The money will go toward investing technology to build upon the company’s new Guided Search platform, as well as global personnel expansion and building up the company’s advertising program.

Unilever’s Dove Product Line Gives Facebook’s Premium Video Ads a Test Flight (AllFacebook)
It may be too early to say that Facebook is cleaning up with its premium video ads, but the social network did land the Dove personal care product line from Unilever as a client, marking the first foray into the nascent sector by a consumer packaged goods company. After nearly one year of speculation, Facebook began testing premium video ads last December, with spots promoting feature film Divergent.

Quora’s Misogyny Problem (SocialTimes)
The post, titled Dear Men @ Quora, points to the site’s increasing problem with misogyny. Quora’s growing community of women are repeatedly subjected to sexual discrimination, denigration, sexual objectification and even stalking.

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Google Glass Debuts Foursquare For Your Face (BetaBeat)
As of Thursday, Foursquare, OpenTable and TripIt are all available on Google Glass, adding to the suite of travel and exploration apps like Field Trip and Word Lens. So now, Google Glass can manage your itinerary, find attractions close to you, translate signs, book tables and check you in where you arrive.

Twitter to Build Tech Learning Center for Low-Income Families (AllTwitter)
Twitter has announced a recent partnership with San Francisco-based non-profit Compass Family Services. The two organizations will build a learning center to teach technology and other skills to low-income and homeless families in San Francisco.

The Big Thing Foursquare Left Out of Swarm: Check-In Points. I’ll Miss Them (The Next Web)
Points never really made much sense – but so what? They were fun. It was a good feeling to get points for going about your daily life.

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New York Times’ Internal Digital Report Reveals Social Media, App Issues (LostRemote)
BuzzFeed has obtained a 96-page internal report, that among other things, tells the story of the paper of record struggling to adapt to changing social media, second screen and digital trends. The report says the paper has a problem giving up on second screen platforms not working, like their “Scoop” app, which is a guide to New York City’s best restaurants, bars, events and experiences.