Social Media Newsfeed: New Messaging App for Instagram? | Pandora Earnings

Ad leaked inside Instagram for new "one tap photo messaging app" called Bolt. Pandora advertising revenue up, but shares fall. These stories, and more, in today's Morning Social Media Newsfeed.


[emailonly]{{{ sbox300x250 }}}[/emailonly]

 Click here to receive the Morning Social Media Newsfeed via email.

instagram-logo-150x150Snapchat-Like App Bolt Leaked on Instagram (SocialTimes)
Some Android users are seeing a banner ad inside Instagram for the company’s new “one tap photo messaging app” Bolt. A few Android users (including one in India) have uploaded the Bolt ads to Twitter, but thus far Instagram has not responded to requests for comment. The Verge Tapping the “free” button yields a dead end in the Google Play Store. Richard Groves, one of the few privy to the new banner ad, tells The Verge that he was using the official Instagram app on his Nexus 5 around 11 p.m. ET Wednesday night when he first saw Bolt, and then it went away 15 minutes later. BetaBeat To be fair, in order to be a real Snapchat ripoff instead of just another photo messaging app, it would have to send dissolvable photos, and all we really know about Bolt is that it’s for “one tap photo messaging.” Either way, this would be Instagram’s second shot at photo messaging — the first being their direct messages feature, which only a handful of users actually care about. The Huffington Post Bolt could be Instagram’s own Snapchat clone, perhaps because adoption of the Snapchat-like feature Instagram Direct — which lets people send private photo messages to other users — is not meeting expectations. But The Verge wondered whether Bolt could wind up looking more like Taptalk, a new photo chat app that’s apparently faster than Snapchat. CNBC If Bolt is indeed a real app, Instagram may want to rethink the logo it created, which is eerily similar to the lightning bolt logo used by QuizUp, a popular gaming app. As The Verge points out, Bolt is also the name of a free calling app on Android.

Pandora Profit Forecast Below Analysts’ Estimates; Shares Fall (Re/code)
Advertising revenue, where Pandora makes the bulk of its money, jumped 39 percent to $177.3 million in the second quarter, helped by strong mobile advertising revenue growth. Total revenue increased 43 percent to $218.9 million.

Google Updates Gmail App with Better Google Drive Integration (Mashable)
While sharing documents and files between Gmail and Google Drive has been a nearly seamless experience on the web for some time, integration between the two apps on the mobile side has been lacking — until now. Google rolled out an update to Gmail’s iOS app Thursday that makes it easier for users to view and share documents and files between Drive and Gmail.

[emailonly]{{{ jodslot01 }}}[/emailonly]

Pinterest Shares Diversity Numbers: 40 Percent Female, 50 Percent Caucasian (The Next Web)
Pinterest Thursday released a diversity report for its organization, revealing that it’s composed of 40 percent female employees and 50 percent Caucasian. The figures were shared by Pinterest engineer Tracy Chou, who called for greater transparency last year about the proportion of women tech employees in the industry.

2Q Earnings: U.S. Users Average 40 Minutes Daily on Facebook (AllFacebook)
Facebook co-founder and CEO Mark Zuckerberg said during the company’s second-quarter earnings call Wednesday that users of the social network in the U.S. average 40 minutes daily, with some 20 percent of that usage time on mobile. Readers: Did the 40-minute figure surprise you?

Samsung Might Have Found a Shortcut to Mobile Virtual Reality Through Oculus VR (TechCrunch)
If you’re interested in virtual reality, then a new report from CNET that maintains Samsung is working directly with Facebook-owned Oculus on a headset that uses mobile devices to generate VR environments and experiences should get you excited. We’ve heard before that Samsung was working on its own VR headset, but this is further evidence that they might have a helping hand from a pioneer in the field, and the company that is arguably the farthest along in terms of delivering on the promise of consumer-focused virtual reality, following a report from Engadget in May.

[emailonly]{{{ sbox01 }}}[/emailonly]

Possible 2016 Presidential Candidate Spends $14,000 on Twitter Ads (AllTwitter)
Former U.S. ambassador to the United Nations John Bolton has included Twitter as a big part of his political advertising. The Republican politician, who is apparently considering a 2016 presidential bid, has targeted numerous keywords on Twitter to display his message.

Volatile Brew: Price-Matching and Social Media (The Wall Street Journal)
Shoppers took an offer From Dollar General to competitors like Walmart, Target and Toys ‘R’ Us, which promise to match rivals’ prices, and they demanded the same $9.50 sale price for much larger and more expensive packages of diapers. In some cases, shoppers scored discounts of as much as 75 percent on a supersize diaper pack and bragged about their haul on Twitter and Facebook.

Nielsen Study: Combined TV and Viggle Ad Exposure More Effective (LostRemote)
Social TV rewards and check-in company Viggle has released the results of its “Brand Effect Study,” which Nielsen ran. The key finding is that exposure to ads both on TV and the Viggle app resulted in higher brand and message recall, likeability and purchase intent.

[emailonly]{{{ sbox02 }}}[/emailonly]