Social Media Newsfeed: #My2K | Google+ vs. Facebook

President Obama Using Social Media to Pressure Congress on #My2K (SocialTimes) President Barack Obama in an address from The White House on Wednesday urged the public to tweet using hashtag #My2K telling their congressional representatives not to raise taxes on the middle class.

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#My2KPresident Obama Using Social Media to Pressure Congress on #My2K (SocialTimes)
President Barack Obama in an address from The White House on Wednesday urged the public to tweet using hashtag #My2K telling their congressional representatives not to raise taxes on the middle class. Mashable “I’m asking Americans all across the country to make your voice heard,” Obama said. “Tell members of Congress what a $2,000 tax hike would mean to you. Call your members of Congress. Write them an email, post it on their Facebook walls. You can tweet it using the hashtag #My2K.” Reuters Promotions of “#my2k” quickly went out to millions of followers of the White House Twitter account and scores of Democratic backers, including former House of Representatives Speaker Nancy Pelosi. Soon, “my2k” was a top-trending subject. The Wall Street Journal/Washington Wire The wrinkle: The Heritage Foundation bought the “promoted tweet” for the term – meaning anyone reading the #my2k hashtag’s thousands of tweets would see the conservative group’s ad right at the top – in this case, a promotion for a blog post on “4 reasons why Warren Buffett is wrong on tax hikes!” Ericka Andersen, social media director for the Heritage Foundation, said Heritage bought the Twitter ads Wednesday morning ahead of Obama’s speech, after seeing a mention of the planned hashtag earlier in the day. The Atlantic Wire The Obama Web team has been pretty savvy over the years. This time, thanks to conservatives, president’s team will need to do a bit more editing if they want to find the same kind of stories and present them in the same kind of fashion as they did with the $40 crowdsourcing project.

Google’s Horowitz: Facebook is Social Network of the Past (CNET)
Facebook is the social network of the past, and the way it implements advertising doesn’t really work, a Google executive overseeing the search giant’s social-networking product said on Wednesday. Bradley Horowitz, Google’s vice president of product for Google+, compared the ads in a Facebook user’s newsfeed to a sandwich board. Such ads don’t really have any context and often aren’t very effective, he said. Wired Google’s new blunt public talk about Facebook and its purported flaws comes as Facebook is fighting back against a series of complaints from business owners, celebrities and other advertisers over how it distributes their posts. Google would clearly like to divert some of Facebook’s more than $3 billion in annual ad revenue into ads powered by its own social network, Google+. Business Insider Horowitz said it’s much more useful (and less annoying) to users to show social recommendations instead of ads. For example, if you search for a product in Google — say a microwave — you can see which one your Google+ contacts recommend.

Facebook Testing More Visual Mobile Sponsored Stories (AllFacebook)
Some users may be seeing a new kind of ad in their mobile news feeds, as Facebook is testing a more visual approach to sponsored stories, which prompt users to like a page. TechCrunch reported that the site is showing off a a new format for sponsored stories, including a big, bold photo.

PeopleBrowsr Wins Temporary Injunction Against Twitter, Regains Access to the Firehose (The Next Web)
PeopleBrowsr, the social analytics service and parent company to Kred, has shared news that it has been awarded a temporary restraining order against Twitter granting it access to the service’s full Firehose. Jodee Rich, the founder and CEO of PeopleBrowsr, said in a blog post that he welcomed today’s decision: “We relied on Twitter’s promise of openness when we invested millions of dollars and thousands of hours of development time. Long term supply is essential as this industry matures. We made this application to ensure full unrestricted access to the Firehose for our Enterprise and Government clients.”