Social Media Newsfeed: Midterm Elections and Social Media | Sponsored Comment Ads

A Pew study finds that the midterm elections are more social than ever. Disquis is taking its sponsored comment advertising platform international. These stories, and more, in today's Morning Social Media Newsfeed.

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cuomo-selfiePew Study: Midterm Elections are More Social Than Ever (Re/code)
Midterm elections are increasing in popularity — at least that’s the case on social media. A new study from the Pew Research Center found that more than twice as many registered voters are using social media sites like Facebook and Twitter to follow politicians and campaigns for the 2014 midterm elections than the 2010 midterms. The Guardian The survey found notable growth in the number of people tracking the election online. Some 28 percent of registered voters have used their cellphone to follow election news during the 2014 campaign, up from 13 percent in 2010. Newsweek While the trend fits with the trajectory of increasing cellphone use around the world (landline use peaked in 2005 and cell phones have been taking off ever since), it is important to note that more people were interviewed on cell phones than landlines this year, whereas the opposite was true in Pew’s 2010 survey. The report is based on a survey conducted between Oct. 15 and 20 on a sample of 2,003 adults living in all 50 states and Washington, D.C. Inside Facebook Party affiliation wasn’t really a factor, as Pew found that 18 percent of Republicans and 15 percent of Democrats follow political figures or parties. The 30-through-49 age group is particularly active, according to Pew, as 21 percent of them follow political figures on social media, more than three times the 2010 level. The Hill The largest reason people report following political figures on social media is to find out about political news first (41 percent). Other reasons include feeling a personal connection with the candidate or group (35 percent) or to avoid the filter of traditional news organizations (26 percent).

Disqus Takes its Programmatic ‘Sponsored Comment’ Ad Platform Global (The Next Web)
Disqus has announced that it is making its programmatic “Sponsored Comment” ad platform available globally, following the introduction of the new product back in April. In a nutshell, the platform allows brands to place ads at the top of a Disqus comment section, targeted by over 1,000 discussion topics.

Twitter Not Top Spot for Influencing Holiday Shoppers (AllTwitter)
A Twitter-commissioned report last holiday season indicated that the platform was a top spot for holiday shopping referrals. But a new study by PunchTab kinda blows that idea out of the water (visual of fail whale parts flying everywhere).

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Maynard’s Mourners Grieve on Social Media; Assisted Suicide Critics Muted (CNN)
Mourners flooded social media with messages of grief following the death of Brittany Maynard, who took her own life Saturday in the face of a debilitating brain cancer. “Happy to see that Brittany Maynard ended her journey in the dignified way she’d hoped to. RIP,” tweeted Austin Wintory, typical of the majority of the sentiments.

Facebook Removing Outdated School Info from Some Users’ Timelines? (AllFacebook)
It appears that Facebook is in the process of reminding users that they are no longer in college, as some users are seeing notices that their Timelines will no longer display information related to their school residences. Reader Matteo Gamba shared a screenshot.

Taylor Swift Has Removed All of Her Albums from Spotify (The Verge)
Taylor Swift is basically the biggest musician in the world this week, and that means she’s in the rare position of being able to do whatever she wants. Part of that, it appears, is pulling all of her music off of Spotify, likely in an attempt to drive sales of her new album, 1989, as well as her earlier albums.