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Israel’s Military Launches Social Media Offensive as Bombs Fall on Gaza (The New York Times/The Lede) Almost as soon as the Israeli military began bombing Gaza on Wednesday, with residents of the Palestinian enclave documenting the strikes in real time on Twitter, the Israel Defense Forces launched a social media campaign to defend its actions and goad its enemies. As The New York Times' Fares Akram and Isabel Kershner reported, the Israelis “coupled the intensity of the airstrikes with the threat of another ground invasion and warnings to all Hamas leaders in Gaza to stay out of sight or risk the same fate as the Hamas military commander, Ahmed al-Jabari, who was killed in a pinpoint airstrike as he was traveling by car down a Gaza street.”

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TwitterIsrael’s Military Launches Social Media Offensive as Bombs Fall on Gaza (The New York Times/The Lede)
Almost as soon as the Israeli military began bombing Gaza on Wednesday, with residents of the Palestinian enclave documenting the strikes in real time on Twitter, the Israel Defense Forces launched a social media campaign to defend its actions and goad its enemies. As The New York Times‘ Fares Akram and Isabel Kershner reported, the Israelis “coupled the intensity of the airstrikes with the threat of another ground invasion and warnings to all Hamas leaders in Gaza to stay out of sight or risk the same fate as the Hamas military commander, Ahmed al-Jabari, who was killed in a pinpoint airstrike as he was traveling by car down a Gaza street.” ABC News “We recommend that no Hamas operatives, whether low level or senior leaders, show their faces above ground in the days ahead,” said a tweet from the @IDFspokesperson account. Hamas launched mortars in retaliation, but also fired back on Twitter: “Our blessed hands will reach your leaders and soldiers wherever they are (You Opened Hell Gates on Yourselves),” said a tweet from the @AlqassamBrigade handle that was directed to the Israeli Defense Forces. AllTwitter According to The Hill, “the official IDF Twitter account blasted out the news before a press conference was held, ensuring that Israeli leadership controlled how people heard the news.” It also sent (via tweet) a YouTube video of the strike. The Daily Dot Worth noting, the IDF may have violated Twitter’s terms of service with a tweet. Twitter’s rules state:“You may not publish or post direct, specific threats of violence against others.” Mashable The IDF didn’t have a press release on their website until an hour later, when they published an announcement explaining that there was an operation under way in the Gaza strip. Capt. Eytan Buchman, the head IDF spokesperson for North America, said the decision to post to Twitter vs. talking to reporters was “a break neck race.”

Pinterest Gets Business-Friendly with Commercial Accounts, Widgets (SocialTimes)
Pinterest announced Wednesday that it will differentiate business pages from individual profiles and verify business accounts, making them display more prominently in search results. Commercial accounts were formerly forbidden on the upstart social network, although the rule was widely disregarded. Bloomberg Pinterest has thousands of accounts that are run by businesses already, Cat Lee, a Pinterest product manager, said, declining to give specifics. The new business accounts, which have separate terms of service, also will guide companies on how to drive traffic to their websites using Pinterest, she said. AdAge Well aware of the connection between Pinterest browsing and purchasing, retailers were among the early-adopter brands on the platform, as well as media brands like Real Simple that started seeing immense referral traffic from it last winter. However, while brands have continued to settle the platform, some may have wondered on what terms their presence was really palatable.

Facebook Tests Share Button on Mobile Touch Site (Inside Facebook)
Facebook is testing a share button on its mobile touch site, m.facebook.com. Along with this are more prominent like and comment buttons. VentureBeat Facebook Wednesday launched a new section that allows members to view more updates from the pages they follow. Called “Pages Feed,” the new feature is essentially a pages-only filter for the News Feed. CNET Facebook also launched a job-board application Wednesday, featuring 1.7 million listings from five recruiting organizations. The initial slew of jobs — sorted by industry, location, and skills — comes from BranchOut, DirectEmployers Association, Work4Labs, Jobvite and Monster.com.