Social Media Newsfeed: Jack Dorsey in Ferguson | Facebook Stickers in Comments

Twitter co-founder Jack Dorsey visits, tweets from Ferguson. Facebook is testing stickers in comments. These stories, and more, in today's Morning Social Media Newsfeed.

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Twitter.Logo_-150x150Jack Dorsey’s Protesting in Ferguson Offers a Clue of Why He Founded Twitter in the First Place (Quartz)
Twitter co-founder Jack Dorsey has been among the throngs of people protesting in Ferguson, Mo., following the shooting death of unarmed teenager Michael Brown, who was killed by police nine days ago. Dorsey, a St. Louis, Mo., native, has been marching and, of course, tweeting his experiences over the past several days. CNN Money His posts are a mix of his own videos and snapshots, as well as retweets of others’ posts, including political figures. Many of the videos show the signs carried by demonstrators, the news conferences that have turned into public forums and the marches up a main Ferguson street. Yahoo News In a recent interview with Yahoo News and Finance anchor Bianna Golodryga, Dorsey discussed the role Twitter plays in coverage of events and stories that people are talking about. “You can just simply get out your phone wherever you are, and you can add to the conversation, you can read the conversations and you can contribute, and that was something that we always wanted to empower more. And fortunately the world wants the same thing.” NBC Bay Area Overall, the theme of Dorsey’s running tweets was one of a community that was pulling together in hard times. Early Monday morning, he described a “lovely lady” named Erma Dupree, who stayed for hours cleaning up the streets of her hometown.

Facebook Confirms it is Testing Stickers in Comments (The Next Web)
Some Facebook users are now able to add stickers when posting comments on the social network. We contacted Facebook to learn more, and the company confirmed it is currently testing the new feature.

Hootsuite-Offerpop Integration Provides Tangible Insights for Marketers (HootSuite)
The social media marketing platform Offerpop recently announced an integration with Hootsuite. According to Kevin Bobowski, Offerpop VP of marketing, the integration combines the engagement power of HootSuite with Offerpop’s ability to deliver a tangible return on investment.

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The Anti-Facebook: One in Four American Neighborhoods are Now Using This Private Social Network (The Verge)
Founded in 2010 and based in San Francisco, Nextdoor is a odd outlier among today’s social networks. Signing up is an onerous process, requiring substantial proof of both your identification and address.

Why Precise Interest Targeting on Facebook and Native Advertising are a Natural Fit (AllFacebook)
One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.

There Was Swift Reaction to Obama’s Remarks on Black Twitter. And it Wasn’t Good. (The Washington Post)
With his afternoon remarks on the unrest in Ferguson, Mo., President Obama was answering a call from many of his critics who said they wanted to hear more from him directly. The early response from some of those critics, and from more than a few supporters, wasn’t good — at least, not among a subset of the black Twitterati.

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Social Media and Business – Which Platform is Right for You? [Infographic] (AllTwitter)
Did you know that social media is the No. 1 activity across the entire web, with 75 percent of all internet users estimated to be using at least one social network? But with Facebook, Twitter, Instagram, Vine, YouTube, Pinterest, LinkedIn and (even) Google+ all gobbling up vast chunks of our collective time, which platform is right for you, and your business?