Social Media Newsfeed: Instagram Carousel Ads | Etsy Going Public

Instagram releases carousel ads. Etsy is going public. These stories, and more, in today's Morning Social Media Newsfeed.

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Instagram Launches Carousel Ads (SocialTimes)
Similar to Facebook’s multi-product ads, advertisers can now showcase multiple photos at once in a sponsored Instagram post. Instagram announced Wednesday the launch of carousel ads, allowing users to swipe through a series of photos in one ad. Mashable Drawing on an analogy from non-digital media, the company likens carousel ads to multi-page advertising spreads in magazines. “For instance, a fashion company could use the carousel to deconstruct the individual products in a ‘look,'” the post read. “A car company might share an array of different features of a vehicle and provide a link to learn more about the new model. Or, an advertiser could showcase how multiple ingredients come together to make a delicious meal.” TechCrunch So for the first time, Instagram will start showing clickable links, but only in its new multi-photo carousel ads that can tell a story by letting you swipe through four branded images in sequence. The new “Learn More” button that houses these links will open a URL in an internal browser within Instagram that allows you to quickly jump back to the feed with a tap of the top bar. Adweek The platform’s post-campaign insights will still focus on brand-centric data, like sentiment lift and the affinity that users have for advertisers after seeing their paid posts. Instagram won’t measure click-through rates, which would show how many people actually took additional action. Wired If all goes according to Facebook’s plan, they’ll find themselves with little choice but to become paying customers, whether they “like” the idea or not. In the meantime, Instagram hasn’t said whether slideshows will ever be an option for regular users.

Etsy Files to Go Public with $100M IPO (VentureBeat)
Online retailer Etsy is going public. The company Wednesday filed its form S-1 with the U.S. Securities and Exchange Commission, kicking off the process for raising $100 million in an initial public offering and a debut on the Nasdaq, under the fitting symbol ETSY.

Adidas’s ‘Take It’ Continues Reign as Most Socially Engaging Ad (LostRemote)
It’s time to take a look at the top 10 ads of the week by digital share of voice, powered by tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing, and Yahoo! Adidas not only retained the top spot with its “Take It” ad, but expanded on its dominance by increasing its digital share of voice from 3.92 percent last week to 7.3 percent this week.

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East Coast Outselfies West Coast 2:1, Study Says (CNET)
One statistic beamed out at me like a beacon of unexpected glory: the East Coast creates twice as many selfies as the West. I had thought, with Los Angeles on the West Coast and the hidden truth that San Francisco is even more egotistical than LA, that the West Coast would be selfie heaven.

Tinder Launches Plus and Charges Older Users Double the Price (Adweek)
This week, Tinder launched a premium service, Tinder Plus, and it’s not the new features people are buzzing about. Instead, the folks are talking about Tinder’s decision to charge users older users twice as much for the premium service as younger users.

Medium at Large: Ev Williams Talks With Kara Swisher (Re/code)
At the Code/Media conference, Ev Williams, the man who co-founded Blogger and then Twitter, explained what he’s doing with Medium in an onstage interview with Re/code co-executive editor Kara Swisher. Medium seems straightforward to Williams.

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