Social Media Newsfeed: Facebook Video | Isis on Twitter, YouTube

Facebook ranking uploaded videos in News Feed. It's not so easy to make Isis social media posts disappear. These stories, and more, in today's Morning Social Media Newsfeed.

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NewFacebookLogoVideo Review: Facebook Alters News Feed Ranking (AllFacebook)
Facebook announced a revamp of the way it ranks videos from both users and pages, with a focus on if users watched videos and for how long, adding that the change only applies to uploaded videos, and not links to videos, which are already treated in a similar fashion. The social network also urged page administrators to consult the video metrics it debuted in May. Adweek Now, Facebook will deliver more video to people who have demonstrated interest in viewing such content. It will downplay video for users who have not shown an interest. “People who tend to watch more video in News Feed should expect to see more videos near the top of their Feed,” Facebook said in a blog post today. The Next Web Other factors that Facebook looks at when ranking video posts include comments, likes and shares. Links to third-party video sites won’t be affected by the change. ClickZ “In our early tests, this improvement resulted in more people watching more videos that are relevant to them,” Facebook says, adding that twice as many people watch videos on Facebook compared to six months ago and that its goal is to understand what videos people are interested in watching so that relevant videos appear more prominently. Caleb Hanson, vice president of product at interactive video firm Rapt Media, says the move demonstrates that brands, agencies and distribution outlets are increasing the value they place on video as marketing content, and both the companies creating and distributing the content are looking to improve their offerings. Marketing Pilgrim As an extra, added bonus, businesses who upload videos directly to their Facebook Pages will have access to detailed video metrics. You not only see how many people watched your video, but you can see how many people watched it all the way to the end and even spots where they played the video over and over.

Taking Down Isis Material from Twitter or YouTube Not as Clear Cut as it Seems (The Guardian)
Google and Twitter are happy to comply with the law. Their problem, though, is that their systems are not set up to stop those videos, hashtags and accounts getting online – so taking them offline has become a game of “whack-a-mole,” where no sooner have they been removed from one part of the site than they pop up at others.

Why Brands Don’t Respond on Social Media (SocialTimes)
Companies clearly recognize the marketing opportunity that social media provides, yet most seem to be focused on relentlessly posting messages touting the virtues of their products, while very few have mastered the art of responding during the moments that matter most to consumers. A study by evolve24, a Maritz Research company that specializes in social media analytics, found that approximately 70 percent of customer service complaints made on Twitter are ignored.

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Apple’s New Retail Chief Advises Newbies to ‘Stay in Your Lane’ (CNET)
Angela Ahrendts may be the new kid in town at Apple, but she’s already sharing some tips she’s learned. The executive, who took over as head of Apple’s online and retail stores nearly two months ago, on Monday posted advice on LinkedIn for people starting new jobs.

World’s Largest Ad Firm To Double Its Twitter Spend (AllTwitter)
In a signal that advertising on Twitter might be becoming more mainstream, the world’s largest advertising firm just announced that it would be doubling its Twitter ad spend. WPP, the largest advertising company in the world, will double the amount that it spends on Twitter ads on behalf of its clients this year, according to its CEO Martin Sorrell.