Social Media Newsfeed: Facebook Unveils Media Page | Measuring ROI

Facebook unveils its Media page, targeted to public figures, organizations and media companies. Brands struggle with measuring return on investment. These stories, and more, in today's Morning Social Media Newsfeed.

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NewFacebookLogoFacebook Media Page Launches (AllFacebook)
Facebook continued its ongoing efforts to help media companies and publishers use its platform with Tuesday’s launch of Facebook Media, a new site geared specifically toward public figures, organizations and media companies. Readers: What are your first impressions of the Facebook Media page? Inside Facebook Facebook Media behaves similarly to Facebook for Business in its infancy. People can comb through success stories and learn how to best use products such as Facebook Mentions or videos. There are three main objectives that can be drilled down to: driving referrals to digital properties, engaging fans on Facebook and integrating Facebook into television coverage. Marketing Land Highlights include post frequently; share links, photos, and a variety of content; upload videos to Facebook with a call to action; create content with social context in mind; and tag other pages in your Facebook posts.

Even the Big Guys Struggle to Measure ROI (Adweek)
Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand awareness to direct leads or sales. But while 97 percent of those surveyed said they use some form of social media marketing, only 37 percent reported being able to measure ROI — and this problem extends to even the largest marketers, 78 percent of whom said they struggle with this measurement.

BBM Teams Up With Hootsuite to Engage Channel Followers (SocialTimes)
For those wondering if BlackBerry is still around, it is, and the company has announced it’s teaming up with Hootsuite to allow BBM Channel management through the scheduling platform. According to BlackBerry, the collaboration will simplify social media engagement for community managers and marketers, allowing them to share posts on their BBM Channels to other social media sites, like Facebook, Twitter, LinkedIn and Google+. The dashboard will also provide real-time analytics to measure activity.

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Facebook Working on New Private Group Sharing App, Report Says (VentureBeat)
Facebook is working on a new app code-named “Moments” that will allow small groups of trusted friends or family to securely share content. The new product has been fully baked and is now being tested internally by Facebook employees, TechCrunch reports.

The Majority of all Social Media Users are From Outside the United States [Study] (AllTwitter)
Almost nine in 10 of Twitter’s active users are located outside the United States, reports GlobalWebIndex. In its last quarterly report Twitter revealed that it had 271 million active users, and that 211 million of these were non-U.S. This equates to 77 percent, slightly less than GlobalWebIndex’s 87 percent estimate.

Instagram to Introduce Advertising in the UK in ‘the Coming Weeks’ (The Next Web)
As promised back in June, Instagram is preparing to show ads for UK users soon. Charlotte Williams spotted a PSA-style sponsored post from Instagram announcing the roll-out.

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Fall Social TV Preview: A Comprehensive List of Who to Follow on Instagram (LostRemote)
In related news, fall TV is back and perennial favorites along with highly anticipated newcomers like “Happyland” and “Selfie” are gearing up on social. Fans will be looking to interact with their favorite shows beyond just the network’s and show’s official presence, and so Instagram put together a comprehensive list of the handles of actors’ on this fall’s hottest shows.

Outstanding Customer Service In Social Media (Forbes)
My No. 1 thought about social media, using Twitter as an example, is that a company should separate its regular Twitter account from its Customer Service Twitter account. AT&T does it nicely with @ATT and @ATTCustomerCare.

Saving America: A Safe Place for Online Politics? (SocialTimes)
With election season on the way, many Americans are gearing up to delete, hide and de-friend the spew of political ranting that’s bound to invade our Facebook and Twitter feeds. But what if we could harness the awesome reach of social media to discuss the issues of our country in a way that was actually civil?

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