Social Media Newsfeed: Facebook Restored | GIFs on Twitter

Facebook is back after half-hour outage across the world. Twitter now supports GIFs on all devices. These stories, and more, in today's Morning Social Media Newsfeed.

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NewFacebookLogoFacebook ‘Back Up to 100 Percent’ After Half-Hour Outage (CNET)
Facebook went down for around half an hour this morning, frustrating would-be users of the social network around the world. Visitors to the popular site, which boasts 1.28 billion monthly users, were met with a notice that read, “Sorry, something went wrong. We’re working on getting this fixed as soon as we can.” The Guardian The social network failed to explain what the issue was that caused the outage, but it is likely to have been something major to affect sites and apps globally. Facebook has servers dotted around the world to serve users in different countries and providing redundancy. The New York Times/Bits Blog While the outage came as a shock to the millions of people who now consider access to Facebook a necessity akin to food and water, the incident was not without humor. On Twitter, a rival social media site, a user named @Shena_Midiani said that Facebook users “are now roaming the streets in tears, showing photos of themselves in people’s faces & screaming ‘DO YOU LIKE THIS? DO YOU??” TechCrunch Facebook users suffering social networking withdrawal can breathe a sign of relief and get back to liking their friends’ baby photos now. It’s never great for a major site to suffer a major outage — but Facebook can take comfort from the global outcry caused by a few minutes of downtime. The Wall Street Journal/Digits Major outages, while not frequent, have happened several times over the last few years. In 2010, the company went to great lengths to explain an outage that lasted for 2 1/2 hours.

You Can Now Tweet GIFs from the Web, iOS and Android (SocialTimes)
Wednesday, Twitter announced the ability to tweet GIFs straight from its web platform, iOS and Android apps. The new feature was announced via @Support, and Twitter users reacted appropriately.

Yo’s Digital Nudges Are the New ‘Pokes’ — and Possibly the New Notifications (VentureBeat)
Meet Yo, an app whose entire function is to send a “Yo” to your friends — and that’s it. What’s more, it just bagged $1 million in seed funding from co-founder Moshe Hogeg’s angel fund.

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Study: Adding Facebook Ads To Paid Search Campaigns Leads To More, Cheaper Conversions (AllFacebook)
Facebook and paid search are often viewed as competitors for advertising, but a study commissioned by the social network and conducted by Kenshoo, a strategic preferred marketing developer, analyzed two weeks’ worth of adding Facebook ads to paid search campaigns by Experian, finding better performance and lower costs per acquisition. The social network outlined some of the study’s findings in a post on its Facebook for Business page, describing its methodology.

T-Mobile Exempts Music Streaming from its Data Plans, Partners with Rhapsody (GigaOM)
T-Mobile won’t charge you the data you consume when streaming Pandora, iTunes Radio, Spotify or any other internet music app. The carrier also plans to launch its own Internet radio service with Rhapsody.

Social Media Tips For Small Businesses [Infographic] (AllTwitter)
Thinking about using social media to promote your business? Be sure to focus your attention on the big four social platforms – Twitter, Facebook, LinkedIn and Google+ (but don’t forget about Pinterest). Get your targeting on point – consider the age, gender and interests of your customers.

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Social Media Magic Doesn’t Exist (Chicago Tribune)
Ladies and gentlemen, boys and girls, my tricks are tricks of the trade. And here are some to get started down the right path to success on social media, no matter what platform you choose.