Social Media Newsfeed: Facebook Privacy for Teens | LinkedIn for Recruiters

Facebook changes the default setting for teenagers to share posts with friends, but allows them to post publicly if they choose. LinkedIn unveils apps for recruiters. These stories and more in this morning's Morning Social Media Newsfeed.

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Privacy Setting for New Facebook Users Aged 13-17 Now Defaults to ‘Friends’ (AllFacebook)
Facebook is changing the initial default privacy setting for users aged 13 through 17 to friends, from friends of friends, but those teen users will still have the option of changing their privacy settings to post publicly, should they wish to do so. Until the social network’s announcement Wednesday, the default privacy setting for new members, regardless of age, was friends of friends, but this will now change for its youngest new members. The New York Times While Facebook described the change as giving teenagers, ages 13 to 17, more choice, big money is at stake for the company and its advertisers. Marketers are keen to reach impressionable young consumers, and the more public information they have about those users, the better they are able to target their pitches. USA Today “While only a small fraction of teens using Facebook might choose to post publicly, this update now gives them the choice to share more broadly, just like on other social media services,” Facebook said in a blog post. Teens will also be able to turn on a “Follow” option that allows public posts to be seen in the News Feeds of those who may not be friends but want to keep up with their activities. If it sounds a little bit like Twitter, that’s because it is. Mashable Wednesday’s update will not impact existing Facebook posts from teens, and it won’t automatically change the audience for any future posts. That must be done manually. The new update began rolling out slowly to all users Wednesday afternoon. ReadWrite Although teens are heavy consumers of social media, studies show they’re reasonably well aware of who they’re sharing information with. A recent Pew Internet study showed that 60 percent of teenage Facebook users set their profiles to “private,” meaning that only friends can see their photos and status updates.

LinkedIn Just Made Two Big Plays for Mobile Recruiting (VentureBeat)
With two new mobile products, LinkedIn has become a lot more useful for recruiters and companies looking to promote open positions. Wednesday, the social network for professionals unveiled Recruiter Mobile, an iPhone app for members of its premium Recruiter service that tracks candidates and gets feedback from hiring managers. LinkedIn also announced Mobile Work With Us, an upgrade of an existing service that promotes jobs on a company employee’s mobile LinkedIn profiles.

How Not to Promote Your New Book on LinkedIn (SocialTimes)
In related news, LinkedIn (and most social media platforms) are pretty terrible at consistently driving results because of a multitude of factors that go on with when, how, why, and where people consume the messaging received on them. So if you want people to act on something for you, messaging them through LinkedIn is a really bad idea.

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LinkedIn Lists 2013′s Most in Demand Employers: Google, Apple Keep First and Second, but Microsoft, Facebook Slip (The Next Web)
Also, LinkedIn Wednesday released its 2013 list of Most In Demand Employers. The top two companies were both in the technology sector: Google and Apple. Microsoft and Facebook, however, which were in third and fourth places last year, have slipped to fifth and sixth place, respectively.

Facebook and Pinterest Dwarf Twitter in Referral Traffic [Chart] (AllTwitter)
Online sharing service Shareaholic just released its latest Social Media Traffic Report, based on 13 months of data collected from 200,000 publishers who reach more than 250 million unique monthly visitors. The biggest takeaway? Facebook grew in traffic referrals 58.81 percent, Pinterest by 66.52 percent and Twitter by 54.12 percent – but Facebook and Pinterest still dwarf Twitter by a considerable amount.