Social Media Newsfeed: Facebook Outage | Social Media Customer Care

Facebook was down for about 20 minutes on Wednesday. Businesses are adjusting to having social media customer care provided by non-marketers. These stories, and more, in today's Morning Social Media Newsfeed.

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NewFacebookLogo Facebook Service Restored After Brief Outage (USA Today)
Facebook restored service Wednesday after a brief outage. Users had reported that the giant social network was down in the U.S. as well as in other parts of the world. The Next Web At the start of last month, Facebook went down for about an hour. Just like last time, users took to Twitter and other social networks to voice their displeasure. TechCrunch With earnings of $2.91 billion in Q2 2014, Facebook theoretically loses about $22,453 for every minute it’s down around the globe. However, since this was pretty prime browsing time for Facebook’s key markets in the West, it was likely losing a lot more. The 20-minute outage could have cost it around a half-million dollars. Reuters Facebook said the log-in problems arose after what it called an infrastructure-configuration adjustment. “We immediately discovered the issue and fixed it, and everyone should now be able to connect,” a Facebook spokesman said.

Social Media Customer Care: Whose Job Is It Anyway? (SocialTimes)
Brands have realized that social media is not just a promotional tool, but also a channel for customer care. It has become crucial to ensure that the right department (or person) can respond accurately and effectively.

Digg Brings its Twitter News Fixation to its RSS Reader and iOS App (Engadget)
Digg Wednesday announced it is expanding its recently-launched Digg Deeper service, which shows you what interesting links your friends are sharing on Twitter. The new feature has been integrated into its Digg Reader app as well as its iOS app, and it is also getting a Daily Digest email option.

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‘NBC Nightly News with Brian Williams’ Tops 1M Facebook Likes (AllFacebook)
The Facebook page for NBC Nightly News with Brian Williams topped 1 million likes Wednesday morning, and Williams posted a video to mark the milestone and announce an upcoming question-and-answer session. During the video, Williams mentioned the top posts on Facebook.

Study of Over 400,000 Campaigns Shows Kickstarter is a Much Better Place to Raise Money Than Indiegogo (BetaBeat)
Shopify published an enormous data survey last week of over 400,000 available Kickstarter and Indiegogo campaigns, and the results are less-than-flattering for Indiegogo. Shopify scraped public campaign pages to build their dataset, and the crowdfunding firm that did the scraping for them has published a guide to how they gathered the data.

10 Reasons Why Social Media is Good for Business [Infographic] (AllTwitter)
With platforms such as Twitter, Facebook, LinkedIn and Instagram you can get generate tremendous online exposure for your brand, allowing you to showcase your products and services. Social media helps you listen to what people are saying, including your customers, prospects, peers and competitors.

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Official: American May Be Key in ISIS Social Media Blitz (ABC News)
An American college graduate from Boston, who has been on the run from the FBI for years, is suspected of joining ISIS and leveraging his computer skills to spread the Iraqi terror group’s propaganda on social media, a senior law enforcement official told ABC News. Ahmad Abousamra, a dual American-Syrian citizen, was born in France in 1981 but grew up in the upscale Boston suburb of Stoughton under the watchful eye of his father, who was a prominent endocrinologist at Massachusetts General Hospital.

Social Media Spending is on the Rise, but Impact is Hard to Measure (The Wall Street Journal)
Social media is taking up a bigger portion of marketing budgets, but few companies said they have been able to quantitatively measure its impact. According to new research from Duke University, spending on social media outlets such as Facebook and Twitter currently represents 9 percent of marketing budgets and is expected to increase to more than 13 percent over the next 12 months. And in the next five years, that percentage is projected to rise to more than 21 percent.

How Frrole is Helping Indian Media Properties Conquer the Social TV Space (LostRemote)
According to co-founder Nishith Sharma, while the majority of analytics products have become good at parsing through the statistical and linguistic ‘noise,’ Frrole has been able to go a step beyond with semantic and contextual analysis, breaking down each tweet into nouns, adjectives and verbs, and understanding the context around it. For TV networks, Frrole has built flexible solutions to be able to accommodate their different needs.

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