Social Media Newsfeed: Facebook News Feed | Getty Images

Facebook improves its News Feed. Getty opens up its photos for embedded, non-commercial use. These stories, and more, in today's Morning Social Media Newsfeed.

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NewFacebookLogoA New News Feed For Facebook (AllFacebook)
The most valuable piece of real estate on Facebook will have a new look “in the coming weeks,” as the social network announced an update to its News Feed, aimed at making its presentation more consistent across desktop and mobile. The announcement comes nearly one year to the day when Facebook introduced its last redesign of News Feed. The Verge The new News Feed looks almost exactly like Facebook’s mobile News Feed, bearing new iconography, bigger photos, new fonts (Helvetica and Arial) and story cards. The design ditches the prominent drop-down menu of feeds Facebook championed in its designs last March and sticks them back in the left sidebar. re/code “Over the last year, we’ve spent a lot of time seeing what people were saying, what was working, what wasn’t working, and we’re rolling out the version that takes all of that feedback into account,” News Feed product manager Greg Marra said in an interview. “Some parts weren’t working and were just getting in the way for people.” CNET The changes announced Thursday are entirely cosmetic in nature, meaning they won’t affect how content is surfaced in News Feed. Facebook said it will roll out the new design to a majority of members this month. TechCrunch To be clear, none of the changes affect advertising on the site, or how Facebook surfaces content to people: in other words, if you are a marketer on the social network, you don’t change anything. On that front, there will continue to be updates to the news feed algorithm over time, which will be posted about on in the News Feed FYI blog, notes Greg Marra, a product manager who I spoke to earlier.

Getty to Let Bloggers and Others Use Photos Free (The New York Times)
In a move that promises to increase the use of photography across the Internet, the Getty Images photo agency announced that it would allow noncommercial websites and social media users to publish the agency’s images at no cost using an “embedding” tool. The move, which is already in effect and will be introduced at the South by Southwest festival that begins on Sunday, is an attempt by Getty Images to regain some control over how its photographs appear on the Internet, where unauthorized copying runs rampant.

LinkedIn Announces Sponsored InMail for Mobile (SocialTimes)
LinkedIn announced that it was expanding its mobile advertising platform to include Sponsored InMail. According to the blog post, the goal is to give marketers an opportunity to reach consumers where they’ll engage most: on their mobile devices.

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Privacy Groups Ask FTC to Block Facebook-WhatsApp Deal (CNET)
The proposed sale of WhatsApp to Facebook will violate the privacy expectations of WhatsApp’s users, two privacy groups argued Thursday in a formal complaint to the Federal Trade Commission. Filed by the Washington, D.C.-based Electronic Privacy Information Center and the Center for Digital Democracy, the “unfair and deceptive practices” complaint states that WhatsApp’s privacy policy is incompatible with Facebook’s.

How Jimmy Fallon is Winning the Late Night Battle Online (LostRemote)
Jimmy Fallon’s first week as “Tonight Show” host brought in a nightly average of 8.5 million viewers for NBC, the best week for the late night show since 1993. Heading into the third week of the show, Fallon still has a strong lead over Jimmy Kimmel and David Letterman, but Kimmel made a big jump on Monday with Toronto mayor Rob Ford as a guest.

Vine Updates its Rules and Terms of Service to Prohibit Explicit Sexual Content (The Next Web)
Vine Thursday announced an update to its Rules and Terms of Service that prohibits explicit sexual content. The Twitter-owned app says the change will affect less than 1 percent of its users.