Social Media Newsfeed: Facebook Mobile Ad Share Up | Flappy Bird to Fly Again

eMarketer predicts Facebook mobile ads will make up 21.7 percent of global ad market this year. Flappy Bird will fly again but "not soon." These stories, and more, in today's Morning Social Media Newsfeed.

[emailonly]{{{ sbox300x250 }}}[/emailonly]

 Click here to receive the Morning Social Media Newsfeed via email.

NewFacebookLogoReport: Facebook to Account for 21.7 Percent of Global Mobile Ad Market in 2014 (AllFacebook)
Market research outfit eMarketer projected that Facebook will account for 21.7 percent of the global mobile ad market in 2014, up from 17.5 percent in 2013 and just 5.4 percent in 2012. Google still commands the lion’s share of the sector, with eMarketer pegging it for a 46.8 percent share in 2014, and attributing its drop from nearly 50 percent in 2013 to the social network’s growth. MediaPost This year, mobile advertising is on pace to rise another 75.1 percent to $31.45 billion, which would account for nearly a quarter of total digital ad spending worldwide. Combined, Facebook and Google saw an increase of $6.92 billion in net mobile ad revenues in 2013. Ad Age Wednesday’s report marks yet another adjustment from the research firm, as mobile ad dollars balloon far faster than expected. The final spending figure of $18 billion is nearly double the firm’s estimates from just four months ago. TIME Less than two years ago Facebook’s stock price was plummeting because of doubts that the social network could replicate its desktop-based ad business on smartphones. But the company began cramming ads directly into users’ news feeds and selling more mobile-native products, like ads that let users install a new app with just a few clicks. Mashable Twitter was the only major player other than Facebook to log an increase in its share of the mobile ad market, up from 1.5 percent to 2.4 percent. Increasing share in a growth market can do wonders for a company.

Flappy Bird is Coming Back to the App Store (CNET)
The creator of the addictive mobile game Flappy Bird confirmed on Twitter on Wednesday that the game will eventually return to the App Store. After the game’s rapid media rise, seemingly out of nowhere, last month, Dong Nguyen, the game’s 28-year-old developer, abruptly pulled the title from the iOS App and Google Play stores.

Going Viral is All About Tapping into Human Emotion (SocialTimes)
Research from the University of Glasgow’s Institute of Neuroscience and Psychology has identified four basic emotions: happy, sad, afraid/surprised and angry/disgusted. These emotions play heavily into our social-sharing choices.

[emailonly]{{{ jodslot01 }}}[/emailonly]

Twitter’s Latest Experiment Hints That it Will Remove @ Replies from its Service (The Next Web)
This won’t go down well with Twitter lovers. Everyone’s favorite microblogging service is experimenting with a new version of its Android app that removes @ replies entirely, hinting at the possibility that it will phase out the communications feature it has become synonymous with.

HBO Puts Fans First with Facebook-Fueled ‘Game of Thrones’ Premiere in NYC (LostRemote)
HBO pulled out all the stops for a massive “Game of Thrones” season four premiere event in NYC. The premium network partnered with Facebook to stream the “more than two dozen Game of Thrones cast members,” that united to celebrate the premiere in the Big Apple.

Exclusive Photos Of Facebook’s Sprawling New HQ, Designed by Frank Gehry (San Francisco Chronicle / Business Insider)
After Facebook assumed the former Sun Microsystems complex in Palo Alto in 2011, Facebook founder Mark Zuckerberg set out to find an architect capable of handling a grand design for its main main headquarters building. Zuckerberg chose world famous architect Frank Gehry for the job (amid major concessions to the city of Palo Alto).

[emailonly]{{{ sbox01 }}}[/emailonly]

How are Small Businesses Using Social Media? [INFOGRAPHIC] (AllTwitter)
Two thirds of small businesses are using Twitter, and around a quarter devote six to 10 hours each week to social networking, reveals a new study. Vertical Response polled more than 400 of their customers to enquire how they’re using social media in their everyday activities, and found that 67 percent use Twitter, which finished second overall in the survey behind Facebook (88 percent).