Social Media Newsfeed: Facebook Mobile Ad Network | Tech Firms Lobbying

Facebook testing mobile ad network. Top tech companies spent upwards of $61 million on lobbying during 2013. These stories, and more, in today's Morning Social Media Newsfeed.

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NewFacebookLogoFacebook Challenges Google with its Own Mobile Ad Network (Wired)
Facebook is now delivering online advertisements directly to mobile software apps that operate outside the popular social network, a move meant to improve the relevance of ads on mobile devices and give app developers a better way of making money. The company has long indicated it would one day launch an online ad network akin to Google’s AdSense service — a network that delivers ads across countless third-party websites — but this new project leapfrogs that idea to create the same kind of network on mobile devices. The Wall Street Journal/Digits The social network said Wednesday it had begun a test that will allow a small number of advertisers to use Facebook’s infrastructure to place ads on other apps. A spokesman declined to specify how many companies are involved or name them. Reuters “Our aim is to demonstrate even greater reach with the same power of Facebook targeting for advertisers both on and off Facebook,” the company said in a post on its official business blog. Facebook generates the bulk of its revenue from ads that appear on its own pages and in the Facebook mobile app. VentureBeat Clearly, Facebook has a lot to offer advertisers who want to place ads beyond the walls of its social service. With extremely deep targeting capability and huge amounts of data about users, Facebook ads can be tightly targeted and have been returning increasing ROI and clickthrough rates in recent months. Re/code One important thing that Facebook didn’t address Wednesday is the kind of ad it will be serving on other people’s apps. But I have an educated hunch: Facebook will use the space on other people’s apps to sell ads for other people’s apps.

Google Leads Pack as 10 Tech Firms Spend More Than $61 Million Lobbying Washington (The Verge)
Ten of the largest technology companies in the U.S. spent more than $61 million lobbying Washington in 2013, according to an analysis of records filed by Consumer Watchdog earlier this week. The firms, including Apple, Google, Microsoft and Facebook, used the money in attempts to guide the government’s hand on issues such as privacy, data security and advertising.

Facebook Likes Might Not Be as Valuable as You Think (SocialTimes)
As more brands invest in content marketing, they’re also looking for hard numbers to validate their investment. In 2013 research indicated that a Facebook “like” was worth up to $174. However data from social marketing app developer AddShoppers pegs a Facebook “Like” at a significantly lower value.

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Sheryl Sandberg Becomes a Billionaire (Mashable)
Author. Top tech exec. Female icon. Billionaire. Sheryl Sandberg officially became a billionaire on Tuesday, according to data compiled by the Bloomberg Billionaires Index, adding yet another impressive accomplishment to an already impressive list.

‘Create an Ad’ Added to Facebook Ads Manager Menu (AllFacebook)
Facebook continues to tweak its Ads Manager, following up on last week’s addition of the ability to view page post ads after they are uploaded. It added website custom audiences and a “Report a Problem” button earlier this week, with another minor tweak, a “Create an Ad” option on the menu.

Netflix Wants to Introduce Three Pricing Tiers for New Members (GigaOM)
Netflix is getting ready to overhaul its pricing structure and introduce three pricing options for new members. The announcement comes as the company grows to 44 million members worldwide.

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How Social Media Influences Purchase Decisions [Infographic] (AllTwitter)
It’s not just Pinterest that drives e-commerce sales; turns out Facebook, Twitter and even YouTube also play an influential role in consumers’ purchase decisions. The infographic below by Invesp breaks down the major social networks’ impact on online shopping.