Social Media Newsfeed: Facebook Lookalike Audiences | Twitter Patent

Facebook Officially Launches Lookalike Audiences (AllFacebook) Lookalike Audiences, which Facebook began beta-testing last month, will launch this week as a targeting option on the social network’s power editor, allowing advertisers to reach out to potential customers with similar characteristics to their current customers. Facebook launched custom audiences last fall, which allowed brands to show ads to their current customers who were on the social network.

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Facebook Officially Launches Lookalike Audiences (AllFacebook)
Lookalike Audiences, which Facebook began beta-testing last month, will launch this week as a targeting option on the social network’s power editor, allowing advertisers to reach out to potential customers with similar characteristics to their current customers. Facebook launched Custom Audiences last fall, which allowed brands to show ads to their current customers who were on the social network.

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