Social Media Newsfeed: Facebook Android Dialer | 61 Social Media Metrics

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Facebook is Testing an Android Dialer with Caller ID and Automatic Call Blocking (VentureBeat)
Facebook is developing a new Android dialer that leverages the social network’s massive database of phone numbers. The company confirmed the existence of the app, simply called Phone, but wouldn’t offer any more details. Digital Trends As Facebook Home proves, Mark Zuckerberg’s company has no qualms about taking over your smartphone, and a Phone app could presumably be used as a replacement for the default one (on Android at least). We’ve heard countless rumors of a dedicated Facebook phone down the years, but perhaps the social giant just wants to dominate the smartphone you already have. IBN Live The feature appears to have mistakenly popped live on the app with a FB-Only tag before its launch and showed a dialer icon, named Phone. However, tapping it to install leads to a “no page found” error, possibly due to its premature showing up on the app, while the original release is yet to be announced.

61 Key Social Media Metrics, Defined (The Next Web)
Basically, social media KPIs, or social media metrics, are whatever is most important for your business. These are the goals and benchmarks that help you determine how well your campaigns and strategies are performing.

Acura’s Social Strategy for March Madness Centers on 103 Memes (Adweek)
The Japan-based company’s marketing team has concocted 103 pun-minded memes for Tumblr, Twitter and Facebook, hoping to deliver a social media slam dunk. The campaign, dubbed “March Memeness,” pushes the Acura 2016 ILX.

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Twitter Helps Bullied Teen Celebrate Birthday After No One RSVPs to His Party (TIME)
What started out as a simple mother’s request for a few birthday wishes for her 13-year-old son turned into a viral sensation overnight, ending in a party fit for any A-lister. The story of #odinbirthday begins when a Canadian woman posted a message about her son’s birthday on Friday to a local Facebook group, asking for some support.

Are You Suffering from Twitter Tools Overload? (SocialTimes)
With all of the tools on the market, it can be overwhelming to think about which ones you should incorporate into your daily or weekly marketing routine, and which can be ignored. And I’ll make the argument that the number of tools you actually need is probably less than you think.

Starbucks Sticks to Race Initiative After Social Media Jabs (Bloomberg Business)
Starbucks Corp. is sticking with its race-relations effort even after the coffee chain faced a backlash on social media last week. CEO Howard Schultz said in an open letter to employees on Sunday that, as planned, Starbucks is ending one part of its program — having baristas write “Race Together” on customers’ cups — while laying out additional activities for the coming months.

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Juggling? There’s a VOD for That (LostRemote)
Well, now that spring has taken a wrong turn over here on the East Coast, there’s very little reason to not hole up in your house, binge watch “Bloodline” and scroll through Twitter until April. Or is that just me?

Social Media is Alive with Snow Geese This Weekend (Lancaster Online)
The Twitter-sphere and Instagram have been alive this weekend with reports and photos of snow geese at the Pennsylvania Game Commission-owned property that attracts tens of thousands of migrating snow geese each spring. If you haven’t gotten out to see the snows yet, don’t procrastinate.

Facebook Debuts FbStart Portal (SocialTimes)
Members of Facebook’s FbStart initiative for mobile application startups now have a shiny new portal on which to congregate. Product marketing manager Kevin Prior introduced the new FbStart portal and detailed its features in a post on the social network’s developer blog.

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