Social Media Newsfeed: Facebook Ads | Instagram Ads in the UK

Facebook to unveil new advertising platform at Advertising Week next week. Instagram ads will begin appearing in UK users' apps. These stories, and more, in today's Morning Social Media Newsfeed.

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NewFacebookLogoFacebook Extends Reach with New Advertising Platform (The Wall Street Journal)
Facebook next week will unveil a new advertising platform designed to improve how marketers target and measure the advertisements they buy across the Web, according to people familiar with the company’s plans. The product, called Atlas, is a re-engineered version of the Atlas Advertiser Suite business Facebook purchased from Microsoft in 2013. It promises to help marketers understand which Facebook users have seen, interacted with or acted upon ads that appear both on Facebook’s services and on third-party websites and apps. CNET The new platform is expected to help Facebook better challenge Google, which dominates the global digital ad market. The web giant is expected to capture 31.45 percent of the market’s revenue this year, according to estimates by market analyst eMarketer. IBT “What Facebook is doing is potentially more powerful than what Google can currently do,” Rishad Tobaccowala, chief strategist at Paris-based Publicis Groupe, told The Wall Street Journal, explaining the companies’ current capabilities in targeting and tracking ads. According to The Journal, Facebook will unveil the Atlas platform at the Advertising Week conference, which will kick off on Sept. 29 in New York. MarketWatch Marketers increasingly crave data to help inform and measure their ad campaigns. In addition to the demographic information it holds about its members, Facebook also collects valuable data about the sites users visit and the types of content they click on and post across its service.

Instagram Ads Arrive in the UK (The Next Web)
As promised, Instagram is bringing ads to its users in the UK. They will begin to appear in the app later today and will feature “carefully selected brands” such as Starbucks, Cadbury and Sony Music.

Alaska Reporter Who Quit on Air Now Has a Crowdfunding Campaign (SocialTimes)
Former reporter for KTVA Charlo Greene quit her job in a dramatic fashion — announcing “f*** it, I quit,” on air. Greene was reporting on the Alaska Cannabis Club when she revealed that she was, in fact, the owner of the club. Now, the reporter-turned-advocate has started a crowdfunding campaign on Indiegogo for her marijuana reform advocacy.

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How Denny’s Got So Good at Serving Up Snark Online (Adweek)
Last July, Denny’s tapped Erwin Penland to run its social channels, and since then, engagement has increased over 200 percent. By commenting on current events, usually with its now-signature snarky tone, or posting relatable complaints, the brand has endeared itself to its followers.

Local News Readers Share More Stories on Social Media [Study] (AllTwitter)
People who prefer and read local news media are more likely to share that content on social media sites than those who consume their news from national sources, reveals a new study. A study of more than 2,300 adults by Advance Digital Media Group found that 53 percent of local news readers go on to post those stories on social media, compared to 47 percent of national news readers.

7 Free Ways for Boosting Your Social Media Engagement (Forbes)
While creating quality content is a must, you also need to engage your audience. Again, this should be obvious. But, it can be a problem is you’re on a tight budget. That’s why I’ve compiled the following seven ways to boost your social media engagement for free.

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Starz’s ‘Black Sails’ Makes Brands Walk the Plank on #TalkLikeAPirateDay (LostRemote)
Last Friday was International Talk Like a Pirate Day – a big social media event each year – and brands inevitably try to capitalize on the trending #TalkLikeAPirateDay hashtag on Twitter. The problem, though, according to Starz’s pirate-centric “Black Sails,” is that brands don’t know how to truly talk like pirates; so the “Black Sails” crew showed them how.

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