Social Media Newsfeed: Democratic Convention | Facebook Likes | Reddit Thrives

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Republican Convention Sets Social Media Bar for Democrats (Mashable)
The social media numbers for the Republican National Convention are in: more than 4 million tweets with a peak of 14,743 tweets per minute, 2.5 million-plus YouTube views and 300,000 hours of streaming video viewed in a three-day period with an average view time of more than 30 minutes. Given how ubiquitous social media has become since the last election in 2008, it’s not surprising that this year’s conventions are doing well online — but these numbers certainly set a high bar for the Democratic National Convention, beginning Tuesday in Charlotte, N.C. AP TV viewership for the Republican convention dropped sharply from 2008, suggesting interest in this presidential race falls short of some past contests. But the convention was a hit online and on social networks, the latest evidence of the political conversation’s gradual migration from traditional media to the Web. WSOC TV Visitors to the Democratic convention are starting to use a grassroots Twitter movement to get answers about the Queen City. Locals set up the hashtag #cltfaq to help people from out of town. National Journal The emergence of Twitter as a kind of first draft of campaign journalism appears to be the signal digital change for both political parties and candidates in 2012, according to a panel of social media experts assembled by National Journal and The Atlantic at the Democratic convention. “It’s a 140-character news cycle,” said Adam Sharp, who is in charge of government, news and social innovation at Twitter. The Daily Dot Of course, in the age of social media, there are plenty of places to get your political fix online. Here’s a rundown of where you should look to stay up-to-date on the Democratic National Convention happenings: YouTube, Twitter, Facebook, Tumblr and Instagram.

Facebook Reveals the Sleazy Business of Fake ‘Likes’ (Wired)
Facebook might be one of the most uptight sites on the Internet, requiring everyone to log in with their name and picture and birthday and to generally behave themselves like a nerd in study hall. However, the social network said it is removing fraudulently generated “likes,” which helped make some businesses on Facebook appear more popular than they really were. Reuters Facebook said the number of likes, or endorsements by users, on corporate pages is likely to drop by less than 1 percent, on average, after the crackdown. Thanks to a growing black market, companies can instantly raise their profile on Facebook by purchasing thousands of Likes at a time – a practice that is forbidden by the No. 1 social network, which has 955 million users. VentureBeat Facebook is couching the update as one rooted in improving the integrity of its social network. “Users will continue to connect to the Pages and Profiles they authentically want to subscribe to, and Pages will have a more accurate measurement of fan count and demographics,” the company said.

Reddit Thrives After Advance Publications Let it Sink or Swim (The New York Times/Bits Blog)
Steve Newhouse, the chairman of, decided very early on that his company would not be the blob that ate Reddit, and for the most part, left well enough alone. Built on open-source software and guided by the ethos of its community, estimated by Quantcast to be 20 million users a month, Reddit is a classic Web start-up in which opportunity seems mixed with barely controlled anarchy.

Twitter Bets on Girls Who Code (TechCrunch)
Girls Who Code, a new, New York-based initiative designed to help teach girls how to code so that they can pursue careers in technology and engineering, is receiving support from a number of companies, including Google, GE, eBay and Twitter. Twitter has taken a special interest in Girls Who Code, both financially and in an active volunteer capacity, which is a first for the social media company.

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