Social Media Newsfeed: Amber Rose vs. Kim Kardashian on Social Media | Yelp Open Data Project

Amber Rose, Kardashians fighting on social media. Yelp project helping restaurants improve health inspection scores. These stories, and more, in today's Morning Social Media Newsfeed.

[emailonly]{{{ sbox300x250 }}}[/emailonly]

Click here to receive the Morning Social Media Newsfeed via email.

Amber Rose Escalates Feud with Kardashians on Instagram (The Daily Dot)
Vodka spokesmodel Amber Rose can’t resist a chance to throw some shade on Instagram. When the well-endowed wife of Wiz Khalifa isn’t posting barely there bikini pics to prove just how “MILFY” her ass is, the 31-year-old mother is trolling the Kardashians with Kanye memes. Daily Mail Amber Rose has branded Kim Kardashian a ‘w***e’ during a bitter Twitter feud with Khloe. After she blasted Kylie Jenner, Khloe spoke out in her little sister’s defense, and now the model – who dated Kanye West – has some more cruel comments about the family. Cosmopolitan The move comes after Khloe Kardashian tweeted in defense of Kylie Jenner over another of Amber’s Kardashian-Jenner disses. If that didn’t make sense to you, you’re not alone.

Yelp Suggests its Open Data Project Could Help End Food Poisoning (VentureBeat)
A study by Harvard Business School suggests that publishing inspection scores on Yelp actually pressured many businesses to improve their scores in subsequent inspections. HBS apparently found the correlation after notifying a selection of restaurants that their scores will be published on Yelp.

Here’s How Marketers Late To Mobile Game Can Still Win (SocialTimes)
Mobile adoption is increasing, and there’s still time to get it right (assuming you’re not already) – and win. And here are some stats to frighten you into acting now!

[emailonly]{{{ jodslot01 }}}[/emailonly]
But First, Let Me Take a Jelfie (The Next Web)
If you’re tired of seeing the same old duck-faced, Instagram-filtered, carefully-angled mirror shots, it’s time to take self-portraiture to the next level. Introducing … the “Jelfie.” You can only imagine what it’s short for.

Why CPC, CPM, oCPM and Other Bid Types Don’t Matter (SocialTimes)
The default bid method on Facebook is oCPM (optimized CPM), and you should leave it there, except in rare circumstances. We used to be able to trick the system in all sorts of ways, the topic of another article, but now it’s not necessary.

What’s Worse — A Disappearing Ad or One That Isn’t Seen at All? (Ad Age)
The very nature of ads on Snapchat is that they will behave just like regular posts on the platform. They will disappear, yes, but they will only disappear once they have been seen.

[emailonly]{{{ sbox01 }}}[/emailonly]
Sauza 901 Leverages Justin Timberlake for #SNL40 Real-Time Marketing Moment (LostRemote)
For the 40th anniversary of Saturday Night Live, Sauza 901 Tequila got into the real-time marketing action by banking on a series of planned and unplanned pieces of content that, like their co-founder Justin Timberlake, were smooth and subtle, yet effective. It takes some BRaVe storytelling skills to navigate the real-time marketing waters with great content and engaged fans when the moment is pretty much one viral bit after another and everyone is trying hard to be just as witty online (there had to have been at least 20 SNL-related trending topics on Sunday from Turd Ferguson to Eddie Murphy).

8 Social Media Mistakes That Are Killing Your Brand (Entrepreneur)
Social media has great potential for businesses looking to increase their reach, traffic and leads. But when it’s not used properly, it can actually damage your brand’s reputation.

As WhoSay’s Celeb Network Grows, More Marketers Look to Stars for Branded Content (Adweek)
On Oscar weekend, actress Rosario Dawson will open a pop-up store in Los Angeles to promote Studio One Eighty Nine, a clothing line tied to her foundation promoting African culture and content. Leading up to Sunday’s big awards show, Dawson will release five short videos on her social media accounts that will feature her tooling around Los Angeles as she prepares for the store’s grand opening — driving not just any car, but a Lexus, which sponsors the video series.

[emailonly]{{{ sbox02 }}}[/emailonly]