Social Media Newsfeed: Facebook Messenger | Twitter Earnings

Facebook pushes separate Messenger apps, removes messaging in flagship iPhone, Android apps. Don't expect new metrics during today's Twitter earnings call. These stories, and more, in today's Morning Social Media Newsfeed.

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NewFacebookLogoFacebook Pushing Messenger, Removing Messages from iOS, Android Apps (AllFacebook)
Facebook users who want to send and receive messages via their iOS and Android devices will soon only be able to do so via the social network’s Messenger applications, as messaging will be removed from its flagship applications for both operating systems, Facebook confirmed to TechCrunch. News of this potential move was first reported in April by TechCrunch and The Verge, and the social network started the process in Europe, telling TechCrunch it elected to proceed after seeing “positive results” in terms of engagement, adding that Messenger users reply about 20 percent quicker, and both its flagship and Messenger apps will benefit from not having to support different chat formats. TechCrunch Mobile web, iPad, feature phone, Windows Phone, Paper and desktop users can still message in their main Facebook apps or sites like before, and will be spared from this forced migration for now. Previously, people could chat from a Messages tab in Facebook’s smartphone apps. They also had the option to download Messenger, which would turn the Messages tab into a notifications hub and shortcut that would fast-switch users into Messenger when tapped. The Next Web Unlike Foursquare’s questionable decision to split its features into two apps, having a stand-alone messaging app makes sense. If you just need to shoot out a quick reply, you shouldn’t have to load your entire News Feed. Engadget Of course, not everyone is going to be happy about downloading a second app to do what one was already capable of — just ask Foursquare users about Swarm. Facebook says the change will let it focus its development efforts better on the two apps separately and “avoid confusion” by users, who send about 12 billion messages a day on the platform. Apple Insider Most recently, Facebook took its Messenger app universal with a new version optimized for the iPad. For those looking to download Messenger before the new policy goes into effect, the app is available as a free 39MB download from the App Store.

Twitter Won’t Unveil New Growth Metrics for Q2 Earnings (Re/code)
Twitter reports its Q2 earnings this afternoon, which means investors will be judging whether Dick Costolo has fixed his growth problem. One thing they won’t see or hear about, though, will be a new set of metrics from Twitter describing the company’s reach scale.

Instagram: A New Marketplace for Professional Photographers? (SocialTimes)
There may be a large value to Instagram, given that over 20 billion photos have been uploaded to the service — stock photographs. Instagram sees a huge volume of pictures, and even if almost 50 percent of them are selfies, that still leaves many pictures that might be perfect for stock photo distributors.

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3 Killed in a Facebook Blasphemy Rampage in Pakistan (The New York Times)
A woman and two of her young granddaughters were burned to death Sunday night in the eastern city of Gujranwala after a member of their Ahmadi minority sect was accused of posting a blasphemous picture to Facebook, the police said. The mob of roughly 1,000 people began rampaging through an Ahmadi neighborhood after being alerted to the photograph, setting houses on fire and injuring at least eight other people, according to the police.

Marketers: Email Still More Effective Than Social Media, SEO, Content Marketing (AllTwitter)
In their Q2 2014 digital tactics report, Gigaom found that 86% of U.S. digital marketers used email marketing regularly, and more than half (56 percent) of respondents said that email was their most effective digital strategy for customer retention. This compared to 37 percent who cited social media, 32 percent who rated content marketing and just 13 percent for search engine optimization (SEO).