3 Tips For Effective Social Media Monitoring From Tracx CEO Eran Gilad

I had the opportunity to sit down with Eran Gilad, CEO of Social Media Management System (SMMS) Tracx to find out a bit about his company, as well as to glean some insight into how brands today effectively manage and monitor their social media campaigns. Check out his tips after the jump.

These days more and more brands are moving online, not only opening up Facebook and Twitter accounts to communicate with their customers, but also turning to social media sites to find out who’s talking about their brand and what they’re saying.  But monitoring the conversation surrounding your brand on social sites can be difficult—these sites are working 24/7 in all parts of the world.  How can you effectively monitor the conversation that’s going on and engage with the people that are talking about you?

I had the opportunity to sit down with Eran Gilad, CEO of Social Media Management System (SMMS) Tracx to find out a bit about his company, as well as to glean some insight into how brands today can effectively manage and monitor their social media campaigns. 

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