Ogilvy has released an infographic detailing the major social media players and their Chinese counter parts. Although the infographic was first published six months back, the rise of services like Groupon and Quora in the west and Tencent in China rendered the previous infographic some what irrelevant.
According to the new infographic, the online trade segment is competed by eBay, Taobao and 360 buy. In the social networking segment LinkedIn is pitted against Welink and Uchi.cn, and Facebook against Renren and Douban. Twitter is competing with Sohu and QQ in the microblogging category, with Youtube facing competition from Youku.com in online video sharing. The online music sharing is being battled out by Spotify and Xiami and Top100.cn. Foursquare is competing with Jiepand and Kai in the location based services segment and Groupon is facing competitors like Manzuo and Meituan in the daily deals sector.
All in all the infographic does a pretty good job of showing the fact that every Social Media segment is being fiercely contested by local and global players in China.
Note: You can click on the infographic to enlarge it.