Social Media Guru Paula Berg Leaves Southwest Airlines For Agency

What happens when the face of your company’s social media presence decides to move on? It means different things for different brands, and for Southwest Airlines, it means being happy you had already spent time developing your “bench.”

Paula Berg, Manager Emerging Media and Communication at Southwest Airlines recently announced she is leaving the company to take a role as Digital Media Leader at Linhart Public Relations. As with any brand, Southwest has a large corporate communications team, and Berg’s work will be transitioned.

“How will they survive the transition and what does this mean for companies that have very visible social media faces?” asks BNET’s Brett Snyder.