Social Media Guides Post-Sandy Volunteer Efforts
New York Mayor Michael Bloomberg‘s decision to cancel Sunday’s marathon after a few days of contentious debate left thousands of individuals with race plans and very low-body fat wondering what to do with themselves this weekend. What did these frustrated runners do? Many staged their own unofficial marathons–and quite a few simultaneously began organizing via social media to help the storm’s victims.
Twitter hash tags like #nycvolunteerathon and Facebook pages like “New York Runners in Support of Staten Island” earned thousands of followers in mere hours, providing information to help those interested in volunteering figure out where their efforts would be most effective.
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