Social Media Seeing Huge Take-Up Increase In Germany [STATS]
New data from BITKOM and eMarketer illustrate a notable increase in social media popularity in Germany.
Whereas in 2012, barely half (51.1%) of the country’s online population used social networks monthly, 78% of web users in Germany ages 14 and older had a profile on at least one social network in 2013, and 67% were active users – equivalent to 37 million people.
Interestingly, the increase in social media usage was most pronounced in older age brackets.
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